Canwest Connects With One-Two Punch - Knight Rider Takes Pole Position as No. 1 Show in Time Period

                         For artwork, please visit:
                         ID: canwest/password: press

    TORONTO, Sept. 25 /CNW/ - Last night's series premiere of KNIGHT RIDER on
E! Everything Entertainment and Global's broadcast of BONES secured 1st and
2nd billing among Canadian viewers. In a highly competitive 8pm hour, KNIGHT
RIDER was the most-watched show nationally among adults 18-49 - beating out
Dancing With The Stars by an incredible 28%.
    Almost one million viewers (national 2+) eagerly tuned-in to see the
return of the coolest car ever to the small screen. KITT's debut on E!
Everything Entertainment made history with one of the network's biggest
audiences ever.

    (8-9 PM in Toronto/Vancouver and 9-10 PM in Calgary)

    Sept. 24 (A18-49)                              National          Toronto
    KNIGHT RIDER                 E!                 591,000          142,000
    Bones                        Global             550,000          153,000
    Dancing with the Stars       CTV                461,000           98,000
    America's Next Top Model     A                  327,000           94,000
    Little Mosque                CBC                102,000           24,000

    The Knight Rider premiere marked the culmination of an integrated
promotional and marketing effort bringing together print, radio, outdoor,
viral, contesting and the first-ever streaming of a premiere prior to the
television debut. In addition, the contest initiated by a "KITTnapping",
triggered a viral, news campaign notching up more than half a million web
hits. One lucky viewer walked away with a brand new Mustang GT Coupe courtesy
of E!'s "KITTnapping" contest and still more fans will received limited
edition Mio Knight Rider GPS units.


    KNIGHT RIDER Episode No. 2 Synopsis: 'Journey to the End of the Knight'
    Wednesday, October 1 - 8:00pm ET/PT

    Mike reunites with a former Army buddy (guest star Johnny Messner, "The
O.C.") to bring down a drag racing gang that is smuggling weapons overseas.
Sarah joins Mike and KITT on this dangerous undercover mission, much to her
father's dismay.

    BONES Episode No. 5 Synopsis: 'The Crank In The Shaft'
    Wednesday, October 1 - 8:00pm ET/PT

    When the mangled corpse of an office manager is found in an elevator
shaft, Brennan and Booth probe the complexities of the company's politics to
find out if any of the numerous grudges borne by her former coworkers shed
light on her tragic death. Meanwhile, Hodgins and Angela have a long-delayed
discussion about their breakup.

    Visit for all your entertainment news and information with
the latest breaking news in Hollywood.

    (All data BBM Nielsen Media Research, based on Adults 18-49 unless
otherwise indicated.)

For further information:

For further information: Media Contacts: Caroline Lennox, (416)
934-7843,; Nicole Starker, (403) 235-7743,

Organization Profile

Shaw Media

More on this organization

News - Media

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890