Can't Get No Satisfaction? Recent Survey Reveals Toronto Women Sure Can

    100-year-supply of Special K Satisfaction donated to Daily Bread
    Food Bank in recognition of results

    TORONTO, Feb. 25 /CNW/ - Toronto women reported the highest levels of
satisfaction in four out of seven areas, including their love lives, in a
recent survey of women in 10 Canadian cities. In the Ipsos Reid survey,
commissioned by Kellogg's Special K Satisfaction, Toronto women also led all
others in satisfaction with their body image, health and overall level of
    As a reward for having such satisfied citizens, a 100-year supply of
Special K Satisfaction will be donated by Kellogg to the Daily Bread Food Bank
on behalf of Toronto Mayor David Miller.
    "I want to thank Kellogg Canada for their generous donation," said Mayor
Miller. "The results of this survey confirm what Torontonians already know
about their city - that this is a great and liveable city where all can find
opportunity and prosper and where no one is left behind."
    The Satisfaction Poll was designed to get a better understanding of which
Canadian women were most satisfied in various aspects of their lives,
including their love lives, health and body image. Vancouver and Quebec City
topped the remaining three categories. Vancouver women had the highest polled
satisfaction levels with their personal relationships and with their work.
When it came to satisfaction with their city, the women in Quebec City topped
the polls.
    "We have come a long way over the years but body image is still something
that weighs on the minds of Canadian women," said Christine Lowry,
vice-president, nutrition and corporate affairs, Kellogg Canada Inc. "Looking
at the poll results, body image was the area where the fewest satisfied votes
were received across all cities polled. At Special K we want to help women
look and feel their best by offering them foods, like Special K Satisfaction,
that can help them with their weight management goals."

    A complete list of satisfaction areas and voting outcomes are as follows:

    Overall self-satisfaction
    No. 1 Toronto
    No. 2 Vancouver
    No. 3 Ottawa

    Satisfaction with health
    No. 1 Toronto
    No. 2 Vancouver
    No. 3 Ottawa

    Satisfaction with body image
    No. 1 Toronto
    No. 2 Ottawa
    No. 3 Montreal

    Satisfaction with love life
    No. 1 Toronto
    No. 2 Edmonton
    No. 3 Halifax

    Satisfaction with relationships with friends and family
    No. 1 Vancouver
    No. 2 Halifax
    No. 3 Winnipeg

    Satisfaction with the work they do
    No. 1 Vancouver
    No. 2 Edmonton
    No. 3 Calgary

    Satisfaction with their city overall
    No. 1 Quebec City
    No. 2 Halifax
    No. 3 Vancouver

    About the Satisfaction Poll

    The Satisfaction Poll was conducted on behalf of Kellogg's Special K from
November 25 to December 1, 2008. This online survey of 2,102 Canadian women
aged 25-64 in the urban centres of Toronto, Halifax, Québec City, Montréal,
Ottawa, Hamilton, Winnipeg, Edmonton, Calgary and Vancouver was conducted via
the Ipsos I-Say Online Panel, Ipsos Reid's national online panel. The results
of these polls are based on a sample where quota sampling and weighting are
employed to balance demographics and ensure that the sample's composition
reflects that of the actual Canadian population according to Census data. Each
city sample was then weighted to a comparable sample of 200 and respondents
were then asked to assess their personal satisfaction in seven (7) life
experience areas. Those respondents indicating 'very satisfied' were assigned
a vote weighting of 2 points and somewhat satisfied a 1 point weighting. The
'votes' were then tallied to determine a category winner. Quota samples with
weighting from the Ipsos online panel provide results that are intended to
approximate a probability sample. Statistical margins of error are not
applicable to this poll as it is the result of a tallied vote and therefore
not prescribed a percentage value.

    About Special K Satisfaction

    Special K Satisfaction is a breakfast cereal that satisfies hunger to
help people resist temptation. A good source of protein and a high source of
fibre, it's a mix of crunchy whole grain flakes and clusters with a taste
Canadian's love.

    About Kellogg Canada

    Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include Special K, Vector,
All-Bran, Kellogg's Corn Flakes, Kellogg's Two Scoops Raisin Bran, Eggo,
Nutri-Grain, Rice Krispies, Pop-Tarts, Kellogg's Frosted Flakes, and Froot
Loops. In addition to providing nutritious, high-quality foods, Kellogg Canada
is committed to educating consumers about nutrition and healthy, active living
through responsible packaging, brochures, advertising and symposia developed
with the scientific and medical communities. For more information, visit the
Kellogg Canada website at

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Corrinne Madden, Ketchum (on behalf of Kellogg
Canada), (416) 355-7424,; Penny Savoie, Kellogg
Canada, (905) 290-5270,

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