Canon Canada announces exclusive Canadian endorsement contract with music superstar Avril Lavigne

    Canadian pop/rock icon to appear in a series of advertisements and
    promotional materials for imaging industry heavyweight Canon Canada

    MISSISSAUGA, ON, Oct. 20 /CNW/ - Canon Canada has announced a new
Canadian endorsement contract with platinum-selling, Juno Award winning and
Grammy nominated recording artist Avril Lavigne.
    The agreement will see Lavigne featured in a series of advertisements and
promotional materials for Canon Canada, including two television commercials
that will debut on various Canadian television stations today. The two
commercials will promote Canon's Rebel line of digital SLR cameras and ELPH
line of compact point-and-shoot cameras. In addition, Lavigne will be
promoting the full range of products from Canon's consumer imaging line in the
future months.
    "Working with Canon Canada is truly exciting for me, as I'm a huge
photography fan," says Lavigne about the new agreement. "I've used Canon
cameras for many years, so working with Canon Canada is truly exciting for me.
 I carry my camera with me all the time and am constantly taking pictures.
Canon is definitely second to none in the quality of products they offer"
    Canon and Lavigne made the announcement as part of a press launch event
in Toronto earlier this afternoon. The event featured the Canadian debut of
the two television commercials and the launch of a new Canon microsite
(, where fans have an opportunity to upload their own
personal photos and personalize them with various images and accessories from
the commercials, including tiaras, feathery boas and balloons. The site also
features a brand new online promotion in which visitors can enter for a chance
to win an EOS Canon Rebel Digital SLR camera or PowerShot Digital ELPH camera.
    The press event provided Lavigne with an opportunity to interact with a
number of her fans, personally invited to attend the event by Canon Canada.
    "Avril's energy and spirit is the perfect complement to the Canon brand,"
says Ian Macfarlane, Vice President and General Manager of the Consumer
Imaging Group at Canon Canada Inc., a wholly owned subsidiary of Canon U.S.A.,
Inc. "She exemplifies the style and energy that our products offer to
Canadians and as one of this country's biggest musical talents, it goes
without saying that Canon Canada is absolutely thrilled to be working with
    For more information on Canon Canada, please visit

    About Canon Canada Inc.

    Headquartered in Mississauga, Ontario, the company employs 1,400 people
at its offices nation-wide, servicing the Canadian market from coast to coast.
Innovation and cutting-edge technology have been essential ingredients in
Canon's success. Canon's leadership in imaging, optical and document
management technology and solutions is based in large part on the thousands of
patents the company has secured throughout its history. For the 16th
consecutive year, Canon Inc. is among the top three US patent recipients.
    The company's comprehensive product line includes networked multifunction
devices; digital copiers (colour and black and white); printers, scanners,
image filing systems and facsimile machines; calculators, digital camcorders,
digital and analogue cameras and lenses; semiconductor, broadcast and other
specialized industrial products.
    Canon supports programs that help preserve and protect the environment.
The company instituted the Clean Earth Campaign in 1990, which assists various
environmental and recycling initiatives. The Campaign has also supported
leading environmental organizations, such as World Wildlife Fund - Canada and
the Canon Envirothon.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Wayne Doyle, Senior Manager, Corporate
Communications, Canon Canada Inc., (905) 565-4598,;
Cameron Gordon, High Road Communications, Tel: (416) 644-2252,

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