CANDY LAND game celebrates 60 years of delicious adventures

        Hasbro Marks Birthday with CANDY LAND: Sweet Celebration Game
          Featuring New Locations and a New, Customized Way to Play

    TORONTO, Aug. 25 /CNW Telbec/ - For the past 60 years, King Kandy and the
delightfully sweet characters of CANDY LAND have been entertaining children in
the delicious adventure game that takes players through Lollipop Woods, the
Chocolate Swamp and Peppermint Forest. This year, Hasbro introduces CANDY
LAND: Sweet Celebration Game for players of all ages to enjoy.
    "CANDY LAND is often a child's first board game," said LaJoy Suber
Frederick, Global Brand Director for Hasbro's Preschool Games. "For sixty
years, children have shared in this classic game that inspires lighthearted
fun and imaginative play. To celebrate this timeless tradition, we are
introducing a sixtieth birthday edition that welcomes two new lovable
characters to the world of CANDY LAND and brings the adventure to life through
a dynamic three-dimensional game board."
    In Fall 2009, children become the game designers as they create their own
path to King Kandy's castle in CANDY LAND: Sweet Celebration Game. For the
first time, individual path pieces are linked together to make up the
freestanding game board, allowing players to shorten or lengthen the game
depending on the time allotted. This updated CANDY LAND game adds more fun,
promotes imagination and creativity, and enhances the fantasy of the
enchanting world of CANDY LAND.
    CANDY LAND: Sweet Celebration Game invites players to a party at King
Kandy's castle. Before arriving, players must first build their path and then
gather treats to bring to the birthday celebration. Treats can be found at
four "Sweet Spots," which are built in 3-D locations that are connected to the
jeweled pathways. Travel to two new destinations in CANDY LAND - Captain Kidd
Cone's Ship, the SS Neapolitan, and the Chunky Chocolate Mountains - to find
ice cream cones and chocolate treats galore. Lift up the picnic tablecloth at
Lolly's Lollipop Park to find lollipops. At Princess Frostine's Snowflake
Lake, collect frozen gingerbread cookies. But, watch out for Lord Licorice who
will try to block your path and ruin the celebration. Be the first to reach
the celebration with your treats and you will become the guest of honor at the
    As Hasbro honors the CANDY LAND Game's sixtieth birthday, it's important
to recognize how the game originated. A woman named Eleanor Abbott, who was
recovering from polio, created the CANDY LAND Game as a lighthearted activity
to entertain children affected by the disease. In 1949, Ms. Abbott sold the
game to Milton Bradley with the slogan, "a sweet little game ... for sweet
little folks." Since the game's introduction on store shelves, the distinctive
red-and-white peppermint name has been printed on more than 40 million CANDY
LAND games.

    CANDY LAND: Sweet Celebration Game is available now at retailers for an
approximate retail price of $24.99, as well as Classic Candy Land Game for an
approximate retail price of $11.99. Appropriate for two to four players, the
game is suggested for children ages four and up.

    About Hasbro

    Hasbro, Inc. (NYSE:  HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a range
of toys, games and licensed products, from traditional to high-tech and
digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA,
how we inspire play through our brands at
    (C) 2009 Hasbro, Inc. All Rights Reserved.

For further information:

For further information: on these and other products, please contact:
Sandra Paulini, Marketing Services Specialist, Hasbro Canada, (905) 238-3374,
ext. 239, Fax: (905) 238-2860,

Organization Profile

Hasbro Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890