Cancer Society says: let your story about cancer be your reason to give this spring

    VANCOUVER, March 24 /CNW/ - April is Daffodil Month, a time when Canadian
Cancer Society volunteers coast-to-coast take part in the annual Daffodil Days
and Door-to-Door fundraising campaigns and help raise community spirit to new
    Kilometres will be traveled and thousands of doors will be knocked on in
over 80 communities by more than 10,000 volunteer residential canvassers on a
drive to raise $1.9 million for cancer research, prevention, and support
    The Society is the largest charitable funder of cancer research in
Canada. With public support, on average the Society invests $48 million in
cancer research each year and is currently funding more than 500 researchers
doing world-class work.
    "I started to canvass 15 years ago as a way to give back to my community
and the Canadian Cancer Society," says Maria Russell Martin, coordinator of
the door-to-door program in Ashcroft, B.C.
    "We each have a personal cancer story. All of us know someone who has
been diagnosed with, passed away from, or survived cancer," Martin says.
    "Every door I knock on has a story behind it of how someone has been
affected by cancer in some way. Personal stories are the reason people give."
    Two in five Canadians will be diagnosed with cancer in their lifetimes.
If current trends continue, experts predict a 60 per cent increase in new
cancer cases in the next 20 years mainly due to our aging and increasing
    To inspire hope, empowerment, and make an individual call to action the
Society has unveiled a new visual word mark: ITSABOUTU making cancer history.
    "ITSABOUTU is a rallying cry to inspire each of us to step up and make a
real difference in the fight against cancer," says Melissa McKay, manager of
community fundraising.
    "A person can help at whatever level works best for them - from
purchasing daffodils during Daffodil Days, giving at the door in April when a
canvasser comes knocking, to becoming involved with community projects led by
one of our regional offices," says McKay.
    "We need individuals to step up and get involved in the fight against
cancer. Only by working together can we make cancer history."
    Cancer is the leading cause of premature death in Canada. In British
Columbia in 2007, there were an estimated 20,600 new cases of cancer and
9,000 deaths from cancer. This was 600 more new cases and 200 more deaths than

    Founded in 1938, the Canadian Cancer Society is a national,
community-based organization that seeks to eradicate cancer and improve the
quality of life of people living with cancer. The Society provides valuable
cancer information services, funds research and educates Canadians on cancer
risks. In British Columbia and the Yukon, it has funded $19 million in
B.C.-based research over the last five years and recently established the
Canadian Cancer Society Chair in the Primary Prevention of Cancer at UBC.

For further information:

For further information: Media contact: Marcelo Dominguez, Manager,
Media Relations, Canadian Cancer Society, B.C. and Yukon Division, T: (604)
675-7340, C: (778) 686-1300, E:

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Canadian Cancer Society (BC and Yukon Division)

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