Canadians to welcome the world's best winter athletes in 2010 "With Glowing Hearts"

    VANCOUVER, Sept. 25 /CNW/ - Three powerful words known to all Canadians
will be forever linked with Olympic and Paralympic athletic achievement, with
the 2010 Winter Games and with Canada. With Glowing Hearts was announced today
as the motto for the 2010 Winter Games by the Vancouver Organizing Committee
for the 2010 Olympic and Paralympic Winter Games (VANOC).
    "With Glowing Hearts is connected and familiar to all Canadians through
our anthem 'O Canada' and it also embodies what it takes to be an Olympic or
Paralympic athlete," said John Furlong, VANOC Chief Executive Officer. "It
embodies the emotions every athlete will feel - no matter where they are from
or what flag they stand under - when they have the honour to represent their
own country on the world's grandest international stage in 2010."
    "With Glowing Hearts captures in a few simple, time-honoured words what
it means to be Canadian, the deep pride we have in our country and who we are.
It's our hope that Canadians will see themselves in these words. They reflect
our personality, our values as a country and our rich history," continued
    Des plus brillants exploits was also revealed today as the French motto
for the 2010 Winter Games. While the French and English mottos are different,
they are drawn from the same inspiration. "Des plus brillants exploits
references the pinnacle of achievement and the extraordinary feats of human
endeavour that will occur, both for the athletes and for everyone involved in
staging the 2010 Winter Games," said Furlong.
    "What better metaphor for the incredible achievements of the world's best
athletes than the heart itself?" Furlong continued. "And perhaps most
importantly, the mottos describe the pride that results from outstanding
achievement, be it an athlete's performance of a lifetime or the valuable
contribution of a dedicated volunteer. There's a champion in everybody and the
mottos invite everyone to step up to their own podium and give their very best
through the once-in-a-lifetime experience of the 2010 Winter Games."
    The motto was launched today with the participation of several noted
Canadian Olympic and Paralympic medal-winning athletes, including Daniel
Wesley (Paralympic alpine skiing), Duff Gibson (skeleton), Carol Huynh
(wrestling) and Denny Morrison (speed skating). Joining via video message was
Nathalie Lambert (short track speed skating and Canada's chef de mission for
the Vancouver 2010 Olympic Winter Games).
    "I think With Glowing Hearts works no matter where you are coming from.
It's about being proud and working hard," said Nathalie Lambert, a four-time
Olympic medallist. "It's about commitment, passion and dedication, and
everybody has that when they make it to the Games. I think everyone will be
inspired by that motto."
    "Finding the perfect motto for the Olympic Games is one of the great
challenges Organizing Committees face," said Jacques Rogge, President of the
International Olympic Committee (IOC). "It may be the last inspirational words
an athlete reads on the field of play before their performance of a lifetime,
or the first celebratory words they see when stepping onto the medal podium.
It should both welcome visitors from around the world and motivate an army of
volunteers. With Glowing Hearts is an inspired motto choice and we commend
VANOC on selecting a motto that delivers on all of these counts and invites
the world to share in these time-honoured words from Canada's national
    "The 2010 Winter Games motto will evoke the emotion and pride that
everyone feels when performing at their best," said Sir Philip Craven, MBE,
President of the International Paralympic Committee (IPC). "The motto captures
the warm and welcoming spirit of the Host Nation and it promises to the world
that the extraordinary achievements of all athletes will be honoured and
celebrated. The motto also continues the spirit of the Paralympic values:
courage, determination, inspiration and equality."
    With Glowing Hearts today becomes an integral element of the Vancouver
2010 Olympic and Paralympic Winter Games communications platform. It will be
integrated into pre-Games and Games-time materials and activities, and will be
a key component of the 2010 Winter Games graphic identity that will be seen
throughout the host region and at sport venues in 2010.
    VANOC does not have and has no desire to own the phrases With Glowing
Hearts and Des plus brillants exploits and VANOC's use of the motto in no way
changes how these words can be used by Canadians or how Canadians enjoy the
national anthem as a whole or the specific phrases. VANOC has taken steps to
protect its use of the motto, in both English and French, by registering the
marks under trademark legislation but would only review the use of the motto
if a business began using them to create a specific, unauthorized commercial
association with the 2010 Winter Games.
    With Glowing Hearts was selected in the fall of 2007 and was followed by
focus testing in Vancouver, Toronto and Quebec City to ensure the concept, in
both official languages, resonated with all Canadians. The VANOC Board of
Directors and the IOC formally approved the motto in the spring and early
September of this year respectively. A full creative campaign was then
developed. With Glowing Hearts is being launched this fall with a national
advertising campaign featuring television, internet and cinema spots as well
as a print advertising campaign. The new thematic commercial that includes
With Glowing Hearts is available immediately at The
site also includes a new screensaver for download featuring the new motto.

    History of Olympic and Paralympic Games Mottos

    Historically, Olympic and Paralympic Games mottos have been used to
capture the essence of the Host Country. Recent Games mottos include Beijing
2008: One World One Dream; Torino 2006: Passion Lives Here; Athens 2004:
Welcome Home; and Salt Lake City 2002: Light the Fire Within.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit

    FTP Information

    Information from the media kit is available electronically at:
    Username:  Motto
    Password:  Quatch1!

For further information:

For further information: Katie Green, VANOC Communications, Tel: (778)
328-6473, E-mail:; Paula Webber, VANOC
Communications, Tel: (778) 328-3385, E-mail:

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