Canadians so close, yet so far from Americans in Reader's Digest Global Election Poll

    MONTREAL, Oct. 22 /CNW/ - Canadians identify the environment, the world
economy and global poverty as pressing global issues, and are not planning on
moving south of the border anytime in the near future, according to an
exclusive global poll released in the November issue of Reader's Digest, the
world's most widely read magazine. In the months leading up to the U.S.
presidential election, we set out to discover what the global citizen thinks
about key international issues, and found that Canadians and Americans really
do see the world around them differently. "The results were revealing, though
not altogether surprising," said Peter Stockland, Editor-in-Chief of Reader's
Digest Canada. "We have long suspected Canadians and Americans are different -
our poll found those differences to be pointed on a number of ideas and
    Though the two countries share extreme proximity - a 9,000 kilometre-long
border, and more than US $540 billion in annual trade - Canadians and
Americans are profoundly divided when it comes to global issues. The poll
discovered that Canadians take their role as global citizens seriously: the
three most important issues to Canadians are the environment (31%), followed
by the world economy (17%), and global poverty (12%). In contrast, Americans
put the economy first (26%), followed by terrorism (19%), and the war in Iraq
(16%). While the race in the United States is very tight between Obama and
McCain, nearly five times as many Canadians would elect Barack Obama over John
McCain as President of the United States, if given the opportunity.
    Reader's Digest, with 50 editions around the world, is uniquely
positioned to take the pulse of people all over the world, and surveyed 17,000
people in 17 countries. As we discover in If the White House Were Our House,
although Canadians and Americans have always had their differences, those
differences have become more pronounced since the September 11th terrorism
attacks. Interestingly, a question posed about moving to the United States
found that very few Canadians would if they could: only 27% of Canadians
polled said they would move south of the border if free to do so (by
comparison, 52% of respondents in France would emigrate). This might be good
news for Canadians, and our sense of national pride. Historically, Canada's
anti-Americanism was driven by envy of our richer and more powerful neighbour.
However, the result of our poll shows that Canadians' national pride is alive
and well, and truly...glorious and free.

    Reader's Digest is a leading Canadian multi-brand media and marketing
company that educates, entertains and inspires, connecting audiences
throughout Canada. It publishes 5 magazines, including Reader's Digest and
Sélection, Canada's most read magazines with 7.8MM readers a month. It has
recently launched Best Health, a healthy lifestyle magazine for Canadian women
and More of Our Canada, a companion magazine to the very popular Our Canada
magazine. It operates 4 branded websites (,,
and along with being a premier publisher of books, music and
video products.

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For further information: or to set up an interview, contact Sherry
Naylor at Meisner, de Groot & Associates in Toronto, (416) 368-8253, or email:

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