Canadians say reducing energy use a big priority, but many could be missing out on huge savings this winter

    Average homeowner claims annual heating/cooling bill of nearly $5,000

    TORONTO, Nov. 7 /CNW/ - A recent poll of more than 1,200 Canadian
homeowners conducted by Ipsos Reid on behalf of Icynene has found nearly all
(97%) agree with the idea that reducing energy use at home is important to
save money, yet many could still be missing out on opportunities to lower
their energy bills this winter.
    The poll found Canadian homeowners claim to have paid an average of $394
per month for heating and cooling over the last year, while one in ten
Canadians spent an average of more than $1,000 per month for heating and

    Leaking opportunities and energy

    Many homeowners, who haven't already taken the step within the last two
years, are planning to seal air leaks (52%), turn down the heat (31%) or add
insulation (20%) for winter.
    According to Jon Eakes, Canada's longest standing TV home improvement
expert, a large number of homeowners might still be missing an opportunity to
realize significant energy cost savings this winter, especially by sealing air
leaks. The poll found nearly one in five (19%) homeowners haven't sealed air
leaks within the last two years and have no intention of doing so for winter.
    "Reducing air leakage, which can cause up to 40% of a home's energy loss,
can produce noticeable savings for an average homeowner who spends nearly
$5,000 per year on heating and cooling," says Eakes.
    Eakes suggests there's an opportunity for homeowners to look specifically
at insulating to reduce air leaks, considering half of those polled have not
added insulation within the past two years and don't plan to for winter. Even
homeowners, who have recently purchased or who plan to purchase insulation,
say they're more likely to consider a product's R-value rating (60%) when
making their choice, than its ability to seal air leaks (21%).
    "An R-value rating provides a measure for how well an insulation material
resists heat from moving through the material itself," says Eakes. "However,
it tells you nothing about how well the insulation will prevent air leaks and
resulting energy loss through walls and ceilings and around windows and

    Canadians could be missing out on huge energy savings

    Those not taking energy-saving steps

    The Icynene/Ipsos Reid poll found many homeowners haven't taken
energy-saving steps in the last two years and don't plan to for winter:
    -   58% haven't switched to a high efficiency heating system and don't
        plan to for winter
    -   50% haven't added insulation and don't plan to for winter
    -   19% haven't sealed air leaks and don't plan to for winter
    -   12% haven't turned down the heat and don't plan to for winter

    Canadians endure higher energy bills than Americans

    Results of an identical Icynene/Ipsos Reid poll with 1,200 U.S. homeowners
reveal some interesting comparisons with Canadians:
    -   While Canadian homeowners spent an average of $394 per month (Cdn)
        over the last year on heating and cooling, U.S. homeowners spent an
        average of $250 (US)
    -   Canadian homeowners (52%), who haven't done so already, are more
        likely than their U.S. counterparts (41%) to say they intend to seal
        air leaks this winter to help reduce energy consumption
    -   U.S. homeowners (17%) are more likely than Canadian homeowners (12%)
        to say they haven't turned down the heat in the past two years and
        don't plan to for winter

    About the poll

    For the survey, conducted by Ipsos Reid on behalf of Icynene, a
representative randomly selected sample of 1,285 adult homeowners was
interviewed online. With a sample of this size, the results are considered
accurate to within +/-2.7 percentage points, 19 times out of 20, of what they
would have been had the entire adult population been polled.

    About Jon Eakes

    Jon Eakes is one of television's longest standing home improvement
experts. His practical consumer-friendly tips and real-life solutions have
connected with consumers through programs such as House Hot Line (Life
Network), Just Ask Jon Eakes (HGTV and the Do-It-Yourself Network) and on The
Weather Network.

    About Icynene

    Icynene Inc. is the leading manufacturer of soft foam insulation products
that are designed to help create Healthier, Quieter, More Energy Efficient(R)
homes. For more information about Icynene, visit

For further information:

For further information: or to arrange an interview with Jon Eakes on
how homeowners can evaluate their energy saving options, please contact: Peter
Boyce (ext. 231), or Sofie Hondrogiannis (ext. 248), Harbinger, (416)

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