Canadians ready to escape frigid weather & economy

    Half planning to vacation outside of Canada in next 12 months;
    One third considering a cruise

    TORONTO, Jan. 26 /CNW/ - In the midst of frigid temperatures and a
sub-zero economic climate, seven in ten (69%) Canadians say they're still
planning on taking a vacation within the next year. And when it comes to their
destination of choice, half of Canadians (49%) say they plan to travel outside
Canada, and a full one third (33%) say they are considering taking a cruise
for their next vacation.
    "Canadians still value their vacations, and they've clearly had enough of
winter," says Stuart MacDonald, President and CEO of - the
Internet's first combined cruise community, planning and buying site. "Whether
it's a trip south to warmer climes in the next few months, or a cruise to
Alaska or Europe later this year, a lot Canadians are putting vacations first
and already booking their annual getaways."
    According to the Ipsos Reid/ survey, British Columbians are
most likely (56%) to take a vacation outside Canada in the next year, followed
by those living in Alberta (54%), Ontario (51%), Saskatchewan and Manitoba
(49%), Quebec (43%) and Atlantic Canada (42%).
    While two in ten Canadians have taken a cruise vacation in the past, a
full one third (33%) say they would consider taking a cruise for their next
vacation. Albertans (44%) are more likely to consider taking a cruise for
their next vacation, followed by those in British Columbia (41%), Ontario
(40%), Atlantic Canada (34%), Saskatchewan and Manitoba (25%) and Quebec
    "The number of enquiries we've had at about winter and
summer escapes has shot way up since early January," say MacDonald. "There's
always been a strong correlation between cold weather and cruise bookings,
especially to warm-weather destinations like the Caribbean, Mexico and South
America. But we've also had a lot of enquiries about cruises to Europe, the
Mediterranean and Alaska for the spring, summer and fall. The special
incentives and discounted fares being offered by cruise lines to get people up
the gangplank seem to be offsetting any concerns they have about the economy."
    These are the findings of an online Ipsos Reid poll of 1,043 Canadians
conducted on behalf of from January 13 to 15, 2009.

    About is the web's first combined cruise community, planning and
buying site. Founded in 2008 by travel industry innovator Stuart MacDonald,
the site empowers travel consumers to find the cruise they've always wanted by
merging e-commerce with e-community. is also equipped with
toll-free customer service support at 1-877-810-TRIP (8747), as well as an
online social media community. Visit

For further information:

For further information: or an interview, please contact Stuart
MacDonald at (416) 637-2341 or; or Dave Moorcroft at
(416) 727-1858 or

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