Canadians prefer traditional romance for Valentine's Day

    Survey shows that an evening out with that someone special still scores

    CALGARY, Feb. 6 /CNW/ - When faced with a choice, three-quarters of
Canadians think that dinner at an upscale restaurant is a "good" or "great"
Valentine's Day gift for that special someone. A new national research study,
conducted by ZINC Research and its partner, Dufferin Research, shows that a
majority of Canadians like to have an evening out and a gift of flowers on
this day of romance.
    "Even with all the options out there, Canadians remain surprisingly
traditional in their choice for a romantic evening out," says Brian F. Singh,
Managing Director of ZINC Research. "But, not surprisingly, younger Canadians
(under 35 years) are willing to go the extra mile for their sweetheart beyond
the candlelight and wine treatment."
    The survey also yielded a surprising result - less than 2 in 5 Canadians
thought a box of chocolates was a "good" or "great" Valentine's Day gift. In
fact, sexy underwear was considered a slightly better gift than a box of

    For a copy of the full news release and report go to:

For further information:

For further information: Brian F. Singh, Managing Director,, (403) 269-7526; John P. Larsen, Communications
Officer, (403) 860-1421

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