- Canadians love CHOICE. -
MISSISSAUGA, ON, April 1 /CNW/ - A surprising 91 per cent of Canadians
would rather dine at a four-star restaurant than have fast food, if money were
no object. And amazingly, a full 100 per cent of Canadians prefer using a
parachute when skydiving over free-falling. These and other earth-shattering
findings can be found in a ground-breaking study released today by Nissan
Canada Inc. (NCI).
The purely unscientific, totally random Nissan Canada What Would You
Choose? survey found when it comes to making choices, Canadians tend to pick
the more convenient and appealing scenario over one that is far-fetched or
undesirable. And this shocking trend is expected to continue well into the
With a margin of error of +/- 87 per cent, seven times out of 20, the NCI
survey polled a massive, undisclosed number of people across Canada to find
out the types of choices they prefer to make. An eye-opening 99.3 per cent say
they'd rather crack open a bottle of pure, cool spring water than drink muddy,
dirty puddle water (0.07 per cent).
"Choices are something Canadians make everyday," says Shawn Morris,
Director, Nissan Sales Operations, NCI. "We found an astonishingly high number
of people make choices because of convenience, simplicity and ease."
Sunny Vacation Destination vs. Dreary Suburbia
In eastern Canada, 97 per cent of respondents would choose to vacation at
a sunny resort destination over a drab Greater Toronto Area (GTA) suburb,
compared to 96.8 per cent in western Canada. Respondents who chose the
undisclosed GTA suburb either lived in that city (three per cent) or at least
knew where it was (one per cent).
Ice Pole vs. Lollipop
An overwhelming number of respondents from across the country prefer the
sweet taste of a lollipop - cherry being the number one flavour (87 per cent)
- over the metallic taste of an ice-covered pole. The other seven respondents,
from the north, say they choose the ice pole because licking a lollipop in the
frigid cold is like licking an ice pole anyway.
Traditional & Rigid vs. Unique & Flexible Auto Financing
When it comes to choosing auto financing, 100 per cent of respondents
prefer to have flexibility and choice over a traditionally rigid plan.
Nissan's new CHOICE. program allows customers to pick the term and
interest rate that best meet their needs, on select vehicles, with rates as
low as one per cent. Not surprisingly, the majority of respondents give the
Nissan CHOICE. program two thumbs up for its flexible approach to automotive
"The Nissan Canada CHOICE. program is built with the customer in mind,"
says Morris. "We want financing a vehicle to be as stress-free as possible,
providing maximum flexibility to our customers."
Nissan Canada's CHOICE. is a limited time offer at most Nissan
dealerships across Canada. For more information, visit www.nissan.ca or a
local Nissan dealership.
About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 290 staff. There are 146 independent Nissan dealerships and
29 Infiniti retailers across Canada. More information about Nissan in Canada
and the complete line of Nissan and Infiniti vehicles can be found online at
www.Nissan.ca and www.infiniti.ca.
For further information:
For further information: News Media Contacts: John Lindo, Manager,
Product & Corporate Communications, NCI, (905) 629-6461, or
firstname.lastname@example.org; or Alexandra Cygal, Cohn & Wolfe, at (416)
324-2069, or email@example.com