Canadians First Among 15 Developed Countries in Personally Taking Steps to Reduce Carbon Footprint

    Global TANDBERG Survey Shows Canadians making carbon-reducing efforts,
    but falling behind in consumer responsibility

    TORONTO, and OSLO, Norway, Oct. 3 /CNW/ - More than half of Canadians
(56 per cent) are taking personal steps to reduce their carbon footprint,
despite that more Canadians feel that the federal government should take the
lead in limiting climate change than the individual or businesses (40 per cent
versus 32 and 14 per cent, respectively.)
    When asked if they were taking personal steps to reduce their carbon
footprints, Canadians topped the list of respondents, according to a global
survey released today by TANDBERG. Australians and Chinese also ranked high at
55 per cent and 52 per cent, respectively. Canada's closest neighbours,
Americans, came in seventh place with 41 per cent.
    At the other end of the spectrum, only 17 per cent of Italians and 21 per
cent of Russians said they were concerned about the environment and were
taking personal measures to be more environmentally responsible. (For complete
comparison, see Table 1)
    Still, environmental responsibility isn't forefront of Canadians' minds
when making purchases, the survey found. Only 34 per cent of Canadians say
they prefer to buy from environmentally responsible companies, when asked.
    This compares to almost seven out of 10 Chinese consumers (67 per cent)
who prefer products and services from a company with a strong environmental
reputation, or 42 per cent of U.S. consumers who feel the same. (See Table 2)
    Similarly, far fewer Canadians believe businesses should take the lead in
environmental efforts. According to the survey, 14 per cent of Canadians feel
business should take a leadership role in guarding the environment, while 20
per cent of Americans, Italians and Germans do.
    "The results of this survey show that individual Canadians definitely see
the need to take steps to reduce our carbon footprint, but also that there's
still room to improve," says Boris Koechlin, president of TANDBERG Canada. "We
need to work together to find ways to increase productivity so we can continue
to be competitive on a global scale, while still reducing unnecessary travel
and waste to protect the globe."
    The global survey, sponsored by TANDBERG and conducted by Ipsos MORI, is
one of the largest research projects undertaken to assess the importance of
corporate environmental reputations to consumers. The TANDBERG survey
interviewed 16,823 consumers in 15 countries including Australia, Brazil,
Canada, China, France, Great Britain, Germany, Italy, Japan, the Netherlands,
Norway, Russia, Spain, Sweden and the United States. The results of the survey
represent the opinions of more than 2 billion people.

    TABLE 1
    Taken Personal Steps to Reduce Carbon Footprint
    1.  Canada (56%)
    2.  Australia (55%)
    3.  China (52%)
    4.  Great Britain (46%)
    5.  Japan (45%)
    6.  Sweden (42%)
    7.  United States (41%)
    8.  Norway (37%)
    9.  Spain (35%)
    10. France (33%)
    10. Germany (33%)
    12. Netherlands (32%)
    13. Brazil (29%)
    14. Russia (21%)
    15. Italy (17%)

    TABLE 2
    Prefer to Buy From Environmentally Responsible Companies
    1.  China (67%)
    2.  Australia (52%)
    3.  Sweden (46%)
    4.  United States (42%)
    5.  Japan (40%)
    6.  Netherlands (35%)
    7.  Canada (34%)
    8.  Italy (33%)
    9.  Brazil (32%)
    9.  Russia (32%)
    11. Norway (30%)
    12. Germany (28%)
    13. Great Britain (27%)
    14. France (23%)
    15. Spain (18%)


    The TANDBERG-Ipsos MORI study was conducted via omnibus survey between
May and July 2007. A total of 16,823 people were interviewed, representing a
total global population of two billion people. Access the complete results of
the global survey at

    About TANDBERG

    TANDBERG is a leading global provider of visual communication products
and services with dual headquarters in New York and Norway. TANDBERG designs,
develops and markets systems and software for video, voice and data. The
company provides sales, support and value-added services in more than 90
countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange
under the ticker TAA.OL. Please visit for more information.
    TANDBERG is a trademark or registered trademark in the U.S. and other

    About Ipsos MORI

    Ipsos MORI is the sum total of two successful research companies, Ipsos
UK and MORI, which joined together in October 2005 to create the second
largest research company in the UK. With a focus on Social Research, Media and
Corporate Reputation, the company's 950 staff offer a full range of
quantitative and qualitative research services, as well as extensive
international research capacity thanks to strong links with Ipsos companies
around the globe. Working with hundreds of clients in both the private and
public sectors, Ipsos MORI embraces both traditional and innovative research

For further information:

For further information: Media or Analyst Contacts: Lawrence Cummer,
Environics Communications for TANDBERG Canada, (416) 969-2747,

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