Canadians Conceal Purchases from Family Members: ADP Payday Poll

    Canadians admit to keeping purchases a secret: clothes, electronics

    TORONTO, Sept. 10 /CNW/ - More than one in five Canadians hide certain
purchases from family members, according to the fourth annual ADP Payday Poll.
Among the 22 per cent who admit to covert spending, gender strongly determines
what they conceal - women predominantly hide clothes (32 per cent) and beauty
products and treatments (14 per cent); men are most likely to hide electronics
(13 per cent). Surprisingly, six per cent of males who hide purchases listed
"vehicles" as their secret spend, suggesting that some skeletons in the closet
have four wheels.

    Money isn't everything

    Concealed purchases notwithstanding, Canadians also revealed a generous,
caring side, with one quarter agreeing to take less money home from their
paycheque for more time with family and an investment in the environment,
according to the ADP Payday Poll:
    -   Four in ten Canadians would be willing to take a 20 per cent pay cut
        if it meant they could spend 20 per cent more time with family; men
        (38 per cent) and women (42 per cent) are virtually equal in this
        respect. Just three in ten boomers would make such a trade-off,
        versus over half (53 per cent) of young adults ages 18-29.
    -   Exactly half of all Canadians say they would consider donating
        10 per cent of their paycheques if it meant a healthier and cleaner
        environment for their current or future grandchildren.

    -   The older a person gets, the less likely they would be to donate
        10 per cent of their paycheques to ensure a cleaner environment for
        their grandchildren; just four in ten (43 per cent) Canadians ages 50
        and above would make such a donation, versus 65 per cent of those

    "While many of us want more take home pay, according to the ADP Payday
Poll, Canadians don't always take it all home," said Heather Nairn-Rand, Vice
President, Marketing, ADP Canada. "Whether you spend it, hide it or give it
away, if your paycheque comes from ADP, the one thing that's certain is it'll
be on time, every time."

    Richer than our parents

    Six in 10 Canadians (58 per cent) say their current financial situation
is better than that of their parents when their parents were the same age.
Results vary by region and age:
    -   Seven in ten Albertans (69 per cent) and two thirds of Atlantic
        Canadians (66 per cent) believe they are richer than their parents
        were, but just 52 per cent of British Columbians say the same.
    -   Canadians over the age of 50 are more likely (65 per cent) than
        younger Canadians (51 per cent) to believe they are achieving more
        wealth than their parents.

    Canadians are split three ways on the future

    Overall, Canadians are evenly split three ways on the financial future of
the next generation:
    -   One third (36 per cent) believe the next generation of their family
        will be better off by the time they reach the same age.
    -   Another third (32 per cent) think the next generation's financial
        situation will be the same; the remaining 26 per cent believe their
        children will be worse off.
    -   Over half (52 per cent) of those born outside of Canada are
        optimistic about the next generation's wealth (52 per cent) versus
        just a third (33 per cent) of those who were born in Canada.

    September 14th is ADP Payroll Appreciation Day

    While everybody loves payday, few people remember to thank the
hardworking professionals who make it all happen. That's why ADP has
designated September 14, 2007 as the fourth annual ADP Payroll Appreciation
Day, and encourages all working Canadians to take a moment to thank their
organization's payroll person. You can even send your company's payroll person
a personalized thank you card by visiting
    The ADP Payday Poll coincides with The Canadian Payroll Association's
National Payroll Week, September 10 -14, 2007.

    Attention editors: Regional polling data available upon request.

    About ADP Canada

    ADP Canada Employer Services (ADP) is the country's leading provider of
integrated business solutions that help its 50,000 clients increase
productivity, ensure regulatory compliance, improve employee retention, and
control costs. ADP's offerings include traditional, Web-based and
comprehensive outsourcing products and services such as payroll, human
resources management, time and labour management, occupational health and
safety, and consulting services. ADP pays one in five Canadians. For more
information about ADP call 1-866-228-9675 or visit

    About the survey

    The ADP Payday Poll was conducted by telephone from August 9 - 15, 2007.
The survey is based on a randomly selected sample of 2,006 Canadians ages 18+.
With a sample of this size, the results are considered accurate to within +/-
+/-2.2 percentage points, 19 times out of 20.

For further information:

For further information: Jill Anzarut, Environics Communications, (416)
969-2708,; Niya Nikitova, Environics Communications,
(416) 969-2654,

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