Canadians Choose Advice for Long-Term Investing Success: IFIC Pollara Survey

TORONTO, Oct. 12, 2011 /CNW/ - The Investment Funds Institute of Canada (IFIC) today released the results of the sixth wave of its annual Pollara survey of mutual fund investors in Canada, entitled Canadian Investors' Perceptions of Mutual Funds and the Mutual Fund Industry 2011 (the Pollara Investors Survey), which demonstrate, among other things, that advice and wealth accumulation go hand-in-hand.

The Pollara Investors Survey results address the often asked question as to whether the accumulation of wealth precedes the seeking out of advice.  Put simply, the answer is 'no' - most first time mutual fund investors have only modest levels of assets to invest and little investing experience.  The majority of respondents - 57% percent - had less than $25,000 to invest when they first sought out advice and fully one-third had less than $10,000.

In addition, once they start working with an advisor, mutual fund investors value advice - on average working with advisors for eighteen years, and two-thirds consult their advisor for other financial advice, such as budgeting and planning for the future.

"Canadian mutual fund investors appreciate the role that advisors play in supporting their long-term financial health," said IFIC President & CEO, Joanne De Laurentiis.  "This relationship between investors and advisors enhances investors' confidence in mutual funds as a means of meeting their financial goals."

The Pollara Investors Survey results also discuss:

  • Confidence in mutual funds;
  • Methods of purchasing mutual funds and the advisor's role in decisions;
  • First use of a financial advisor;
  • Staying informed about mutual funds; and
  • Mutual funds and pension plans in retirement.

For additional information, please refer to the backgrounder - 10 Facts About Canadian Mutual Fund Investors that accompanies this release, as well as the full Survey report, Canadian Investors' Perceptions of Mutual Funds and the Mutual Fund Industry 2011, which is available on the IFIC website at

About the Research

The research was conducted by Pollara Inc., a Canadian public opinion and marketing research firm, in June of this year. Pollara's annual survey offers reliable insights into the mutual fund investor experience.  For the current wave of research, 1,006 telephone interviews were conducted with mutual fund holders eighteen years of age or older who make all or some of the decisions regarding mutual fund purchases in their household.

About IFIC

IFIC is the national association of the investment funds industry. Membership consists of mutual fund companies, retail distributors and industry affiliates.

SOURCE Investment Funds Institute of Canada

For further information:

Laurie Gillett
Senior Manager, Communications

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