TORONTO, Oct. 12, 2011 /CNW/ - The Investment Funds Institute of Canada
(IFIC) today released the results of the sixth wave of its annual
Pollara survey of mutual fund investors in Canada, entitled Canadian Investors' Perceptions of Mutual Funds and the Mutual Fund
Industry 2011 (the Pollara Investors Survey), which demonstrate, among other things,
that advice and wealth accumulation go hand-in-hand.
The Pollara Investors Survey results address the often asked question as
to whether the accumulation of wealth precedes the seeking out of
advice. Put simply, the answer is 'no' - most first time mutual fund
investors have only modest levels of assets to invest and little
investing experience. The majority of respondents - 57% percent - had
less than $25,000 to invest when they first sought out advice and fully
one-third had less than $10,000.
In addition, once they start working with an advisor, mutual fund
investors value advice - on average working with advisors for eighteen
years, and two-thirds consult their advisor for other financial advice,
such as budgeting and planning for the future.
"Canadian mutual fund investors appreciate the role that advisors play
in supporting their long-term financial health," said IFIC President &
CEO, Joanne De Laurentiis. "This relationship between investors and
advisors enhances investors' confidence in mutual funds as a means of
meeting their financial goals."
The Pollara Investors Survey results also discuss:
Confidence in mutual funds;
Methods of purchasing mutual funds and the advisor's role in decisions;
First use of a financial advisor;
Staying informed about mutual funds; and
Mutual funds and pension plans in retirement.
For additional information, please refer to the backgrounder - 10 Facts About Canadian Mutual Fund Investors that accompanies this release, as well as the full Survey report, Canadian Investors' Perceptions of Mutual Funds and the Mutual Fund
Industry 2011, which is available on the IFIC website at www.ific.ca.
About the Research
The research was conducted by Pollara Inc., a Canadian public opinion
and marketing research firm, in June of this year. Pollara's annual
survey offers reliable insights into the mutual fund investor
experience. For the current wave of research, 1,006 telephone
interviews were conducted with mutual fund holders eighteen years of
age or older who make all or some of the decisions regarding mutual
fund purchases in their household.
IFIC is the national association of the investment funds industry.
Membership consists of mutual fund companies, retail distributors and
SOURCE Investment Funds Institute of Canada
For further information:
Senior Manager, Communications