Canadians Bucking Boxing Week Downturn and Opening Wallets

    High Consumer Confidence in Charitable Sector At Odds With Confidence in
    Retail Sector

    MARKHAM, ON, Jan. 2 /CNW/ - Despite the recent economic downturn,
financial turmoil and job cuts, Canadians showed surprising levels of
generosity during Boxing Week. Although consumer confidence fell in December
to the lowest levels since the 1981-82 recession and polls showed Canadians
planned to decrease retail spending by 10-50% during Boxing Week, the same did
not hold true for charitable expenditures. Sensing a growing need and
recognizing they didn't need yet another item from a Boxing Day sale,
Canadians were instead willing to open their wallets and make a donation,
continuing the growing trend of strong Boxing Week giving from previous years.
    Charitable donations made to Christian Children's Fund of Canada (CCFC),
a national charity, topped $22,000 from December 26 to December 30 - a 63%
increase in average daily giving over the previous year - indicating Canadians
are more willing than ever to open their wallets for the right reason,
regardless of economic predictions. With 50,000 charitable supporters across
the country, these recent numbers are a strong sign that philanthropic giving
is still a priority for many Canadians; a direct contrast to the cuts being
seen in consumer spending over the past month. Many Canadians are choosing to
give to charities in the last week of December to take advantage of year-end
tax benefits. The ease of instant online giving is also a factor.
    "These numbers speak volumes about the value Canadians put on their hard
earned dollars," said Carol Froom, Vice President, Marketing and
Communications at CCFC. "Despite the constant barrage of bad news and
financial insecurity felt by everyone, Canadians have been able to look beyond
their own circumstances to help impoverished children who are trapped in a
life or death struggle. They can still see the benefits of giving, both for
others and for themselves."
    Through Canadian supporters, CCFC provides almost $46 million in
development assistance to over 364,000 people living in extreme poverty around
the world.

For further information:

For further information: or an interview, please contact: Ian Robertson,
Spokesperson, Christian Children's Fund of Canada, (416) 454-1620,

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Christian Children's Fund of Canada

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