Canadians are bored of the job hunt, poll shows

    STAPLES Business Depot answers the call with, an
    interactive website that will revolutionize online recruiting

    TORONTO, March 11 /CNW/ - Job searching is frustrating, boring and takes
more time than it should, according to a new poll commissioned by STAPLES
Business Depot, Canada's leader in office supplies. The poll coincides with
the launch of, an interactive website designed to appeal to
young Canadians and revolutionize the way Canadian businesses attract and
recruit top-tier employees. The online virtual village, designed by LoveBird
Agency, launches today. offers jobseekers a wealth of information on the company
as well as tips on the retail job market. Visitors can choose from over
20 customized personas - or avatars - who take them through various
interactive locations, including a community centre, where they can learn
about STAPLES Business Depot's corporate social responsibility initiatives,
and the Perks Café, where a virtual barista will brief them on the benefits of
working at STAPLES Business Depot. The site sets a new standard for online
recruiting and challenges misconceptions about retail jobs.
    "Too many young people think of retail as a place to work for a short
time until something else comes along. We're working hard to change that
perception - and is a big part of that," said Alan Ward, Vice
President, Human Resources. "We want to attract enthusiastic people and we
want to help them recognize that a career in retail does not have to be short
    The Internet has become the most important tool for job searching,
especially among young Canadians. A full 91 per cent of Canadians use the
Internet for job searching, compared with 87 per cent who use newspapers,
according to a new poll commissioned by STAPLES Business Depot. In addition,
91 per cent of Canadians say job searching is frustrating, while 74 per cent
say it takes longer than it should and 58 per cent say it can be boring.
    "One thing we realized early on in this process is that every other
retail recruiting site looks pretty much the same. There are pictures of
employees with phony grins but not much interesting content," Ward said.
" is completely different from anything that's come before.
There is so much to explore and interact with. What other company provides an
online fortune teller to help job seekers identify the position they are best
suited for?" is inspired by Cinema Verde, animation and silent movies.
The content-rich site designed to entertain and educate job seekers, who will
leave the virtual town with a deeper appreciation for retail as a career, and
keep coming back for the tools and insights that will help them find a retail
job targeted to their own strengths and interests. The site provides more than
50 job descriptions and postings for open positions across the country.
    For more on the benefits of working in retail visit
    To view screenshots of, please click here:

    About STAPLES Business Depot

    Founded in Toronto in 1991, The Business Depot Ltd. is Canada's largest
supplier of office supplies, business machines, office furniture and business
services for the small business and home office customer. The company is an
everyday low price retailer. The chain operates stores in all provinces across
Canada under the banners STAPLES(R) Business Depot(TM) and BUREAU EN GROS(TM).
The company has over 13,500 employees serving customers through more than
290 office superstores, catalogue, and e-commerce. STAPLES(R) Business
Depot(TM)/BUREAU EN GROS(TM) is committed to making shopping easy by offering
customers three ways to shop - online, by catalogue and in-store. More
information is available at

    About Lovebird Agency

    Lovebird is an ideas company. A full-service advertising agency focused
on specialized, niche specific creative strategy, which has its philosophies
rooted in emotional and experiential branding. Servicing some of the largest
publicly and privately owned companies and their brands, worldwide, Lovebird
focuses on strategic planning, branding and design, digital and interactive,
PR and viral marketing to provide its clientele with the greatest levels of
service possible. Lovebird Agency is a privately owned and operated
partnership. More information is available at

For further information:

For further information: Alessandra Saccal, Public Relations Manager,
(905) 737-1147 ext. 2363,; Lesley Kisil
Ciciretto, Public Relations Specialist, (905) 737-1147 ext. 2424,

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