Canadians among those most concerned about climate change - Synovate and BBC World unveil global attitudes on climate change in new survey

    TORONTO, ON, May 1 /CNW Telbec/ - International market research firm
Synovate announced the key findings of its first global opinion survey carried
out in conjunction with the 24-hour international news and information channel
BBC World.
    The survey, which was carried out across 21 markets on six continents
during February 2007, looks at global attitudes on climate change. BBC World
is covering this topic extensively in its Climate Watch season of news,
business, documentary and factual programming.
    Rob Myers, Managing Director of Synovate Canada says, "The survey shows
some strikingly common views, but also illustrates that Canadians are among
those most concerned. It is another indication to our government and
businesses that the Canadian people support real action and are prepared to
take a global lead in tackling climate change."
    Key Canada findings:

    - 33% of Canadians are "very concerned" about the effects of climate
      change, while another 43% are "somewhat concerned". Only 0.4% believe
      the climate isn't changing.
    - Respondents believe the main factors causing climate change are
      pollution (21%) and human causes such as land clearing, waste and
      population increases (21%).
    - Only 18% believe one country is to blame for climate change but of
      those, 83% blame the US.
    - Canadians think that the main danger of climate change is flooding
      (21%) followed by erratic weather conditions (16%).
    - When asked what they've personally done in the past year to help reduce
      the effects of climate change, 86% recycled waste, 77% saved power, 64%
      reduced use of packaging and bags, 62% bought energy efficient devices,
      49% decreased water consumption, 42% bought green products and 31%
      improved home insulation. One quarter have bought or plan to buy a
      smaller car.
    - 47% of Canadians have watched Al Gore's documentary "An Inconvenient
      Truth", second only to Australia with 54% having seen the film.

    Key global findings:

    - More than two-thirds of the world are concerned about climate change
      with the South Africans and Brazilians among those most anxious. As a
      result they are most likely to encourage their friends to become
    - Respondents in the two major industrialized nations not to have signed
      the Kyoto Protocol are well ahead of their leaders, with 84% of
      Australians and 57% of Americans concerned about climate change.
    - People are unclear as to the consequences of climate change. One in
      seven who had an opinion on climate change did not know what the main
      danger would be, such as desertification, drought, flooding or hunger.
      Asians (Koreans, Chinese and Singaporeans) especially remain uninformed
      about the dangers of climate change.
    - 41% believe one country is responsible for climate change and almost
      all of those look at the United States. Two-thirds of all respondents
      blame the US before any other country.
    - Almost four in five Americans, however, think that no one country is to
      blame while more than 40% of Indians think that India is most
    - There is a significant section of the population that does not back the
      prevailing scientific view. A quarter of Americans either do not
      believe climate change is man-made or are unconcerned about it. 1.2% of
      all respondents are pleased with the results of climate change - most
      of who live in Poland and Russia.
    - The island nations of Japan and the UK, and the low-lying Denmark are
      most worried about flooding. The Japanese are also most likely to be
      worried about erratic weather in the future.
    - More than 20% believe human causes, including pollution, are the main
      factors causing climate change.
    - Germans are far more likely to blame cars and aircraft use for global
    - Only 1.4% blame divine intervention, except in Dubai where the number
      of respondents increased to one in five.
    - People tend to attack climate change through their consumption
      patterns. More than half have bought green products; energy efficient
      devices; reduced packaging; or saved power. Relatively few, have done
      anything more proactive with only 5% joining a lobby group and 28%
      encouraging friends to be green.
    - People are unlikely to let their treasured possessions go. Only 20%
      have bought or plan to buy a smaller car and 28% have changed their
      travel plans.

    Notes to editors:

    The Synovate Global Omnibus survey on climate change interviewed 14,220
respondents across 21 countries including: US, Canada, Brazil, China, India,
Hong Kong, Singapore, South Korea, Japan, Dubai, France, Germany, Italy,
Norway, Spain, Denmark, UK, Australia, South Africa, Poland, and Russia.
    The survey was conducted throughout February 2007, during which time the
Intergovernmental Panel on Climate Change (IPPC) issued a major report from
the contributions of more than two thousand scientists specializing in the
topic. It indicated there was a direct link between climate change and human

    Question one:   "How do you feel regarding the effects of climate

    Question two:   "What do you believe is the main factor causing the
                    earth's climate change?"

    Question three: "Have you personally done any of the following to reduce
                    the effects of climate change in the past year?"

    Question four:  "What do you regard as the main danger of climate

    Question five:  "Do you believe that one specific country is most
                    responsible for the climate changes on earth?"

    Question six:   "Which country do you believe is the most responsible for
                    the climate changes on earth?"

    Question seven: "Recently Al Gore, former Vice President of the United
                    States, released a documentary called 'An Inconvenient
                    Truth'. Prior to participating in this study, had you
                    heard of Al Gore's documentary, had you seen this
                    documentary, or had you neither heard of nor seen this

    About BBC World

    BBC World, the BBC's commercially funded international 24-hour news and
information channel, is owned and operated by BBC World Ltd, a member of the
BBC's commercial group of companies. BBC World is available in more than 200
countries and territories worldwide, and reaches 282 million households
(147 million 24-hour homes) and more than 1.3 million hotel rooms. It is also
available on 48 cruise ships, 36 airlines and 31 mobile phone platforms. The
channel commenced transmission in 1991 as BBC World Service Television and in
1995 was re-branded BBC World, a 24-hour news and information channel
broadcasting across Europe, Asia, the Middle East, Africa and Japan. For
further information on how to receive BBC World, download schedules or find
out more about the channel, visit

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs over 5,700 staff in 118 cities across 52

    For more information on Synovate visit

For further information:

For further information: Rob Myers, 1(416) 738-9397,; Jennifer Chhatlani, 1(312) 526-4359,; BBC World - Press Office: +44 20 8433 1078

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