Canadian women self-conscious about their scars & stretch marks

    South Africa's best kept scar and stretch mark secret now available in

    TORONTO, March 4 /CNW/ - A recent national poll(*) reveals that 88 per cent
of Canadian women have scars and stretch marks, with an overwhelming 81 per
cent admitting they are self conscious about these conditions. In fact, half
(51 per cent) of all respondents admit to altering their attire to cover up
their scars or stretch marks, even if they have to sacrifice their personal
    For those who have scars and stretch marks it can be difficult to find a
skin care product that actually helps improve these conditions, while
contributing to healthy looking skin overall. Canadians can now stop looking
with the introduction of Bio-Oil(R), one of the world's fastest growing skin
care products. Created in South Africa, Bio-Oil is clinically proven to reduce
the appearance of scars, stretch marks and uneven skin tone, in addition to
hydrating and soothing dry, flakey skin and smoothing and toning wrinkled
    The key to Bio-Oil's efficacy is its unique formulation. It successfully
combines the two most important skincare disciplines - natural plant oils,
used for centuries to maintain skin condition, and vitamins, a vital element
in the promotion of healthy looking skin. Its distinction is the breakthrough
ingredient PurCellin Oil(TM). Acting as a carrier for the other
skin-nourishing plant oils and vitamins, PurCellin Oil facilitates rapid
absorption and delivers the essential oils into the areas of the skin where
they are most needed. Without it, the oils would remain on the skin's surface,
creating a sticky, greasy residue rather than being properly absorbed. Bio-Oil
is hypo-allergenic, non-acnegenic and suitable for all skin types.
    "In my 20 years as a cosmetic scientist, I've rarely come across a more
impressive skincare product," says John L. Knowlton, C Chem., MRSC, Dip. Cos.
Sci (GB), Past President, Society of Cosmetic Chemists of Great Britain and
South Africa. "In fact, in several countries around the world, Bio-Oil has
been responsible for the creation of a new skincare category consisting of
tissue oils, which not only help to reduce scars and stretch marks, but are
also extremely effective in treating dehydrated and aging skin."
    Since its development in 1987, Bio-Oil has become the number one selling
scar and stretch mark product in 10 countries, including the United Kingdom
and Australia, and the product most recommended for scars and stretch marks by
doctors in New Zealand and South Africa. In addition, clinical trials have
proven its efficacy in the treatment of scars, stretch marks and uneven skin

    -   65% of people noticed an improvement in scars in just 4 weeks(1)
    -   50% of people noticed an improvement in stretch marks in 8 weeks(2)
    -   93% of people noticed an improvement in uneven skin tone in
        6 weeks(3)

    "For people who experience skin conditions such as scars and stretch
marks, it can be emotionally as well as physically devastating," says Ryan
Charton, Country Director, Union-Swiss. "The development of Bio-Oil was born
out of a desire to create a product that actually works and helps people feel
better about themselves and the appearance of their skin."
    Bio-Oil is available across Canada in all major retailers at a MSRP of
$12.99. For more information visit

    About Union Swiss

    Union-Swiss is a multinational skincare business which manufactures and
distributes the Bio-Oil(R) brand. The company was established in 1954 and has
over its history developed and marketed numerous leading brands in the
personal care products market. Union-Swiss is headquartered in Cape Town,
South Africa and is privately owned. Worldwide production of Bio-Oil(R) is
centralized at the production facility in Johannesburg, South Africa.

    (*) National online survey. February 2008.

    (1) Bio-Oil Scar Study, Medical University of South Africa (MEDUSA), 2005
    (2) Bio-Oil Striae Study, MEDUNSA, 2005
    (3) Bio-Oil Pigmentation Study, MEDUNSA, 2005

For further information:

For further information: or product samples, please contact: Sarah Daly
or Whitney Shanfield, T: (416) 482-2248, E: or

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