Canadian TV Audiences Celebrate Royal Wedding

TORONTO, April 30 /CNW/ - BBM Canada today released preliminary national TV audience estimates for the coverage of the Royal Wedding. The wedding ceremony and procession aired Friday, April 29 between 6:00a.m. and 8:30a.m. (Eastern Time).

The Royal Wedding had an average minute audience of 5.22 million viewers (39% of which were male and 61% were female). A total of 12.55 million unique viewers (37.8% of the population) watched some portion of the ceremony and procession.

Audiences across the country varied widely from region to region:

Region Average Minute Audience Reach (Percentage who
watched some portion
of the coverage)
Atlantic 531,000 56.2%
Quebec (Franco) 652,000 31.6%
Quebec (Anglo) 235,000 51.5%
Ontario 2,818,000 51.6%
Prairies 609,000 23.5%
British Columbia 379,000 13.3%

All data is A2+, provided by BBM Canada's PPM service.

About BBM Canada
BBM Canada, Sondages BBM in Québec, is a not for profit, member-owned tripartite industry organization, which has been operating since 1944. We provide broadcast measurement and consumer behaviour data, as well as industry-leading intelligence to broadcasters, advertisers and agencies. Our sophisticated data tracking and measurement technologies and services gather relevant information on audience behaviours during and after broadcasts, giving our members business critical insights into the impacts of broadcast content and consumer behaviours. For more information, please visit our website:


For further information:

Tom Jenks 
Director, Communications
BBM Canada

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