Canadian Toyota Drivers score top marks for value

    Automotive Lease Guide and Kelley Blue Book give Canadians even more
    reasons to choose Toyota with confidence

    TORONTO, Jan. 22 /CNW/ - Toyota owners know their vehicles represent good
value for their driving dollar. Now, two separate observers of the auto sector
have named Toyota vehicles as tops in value, too.

    -   ALG - publisher of the well-respected Automotive Lease Guide, the
        standard for residual value projections in the industry - has named
        the Toyota Camry mid-size sedan and Toyota Sequoia full-size SUV as
        the models most likely to retain the highest percentage of their
        original price in Canada after a conventional retail lease within
        their segments. What's more, Toyota ranks second for overall
        mainstream brand residual value rankings. ALG's findings were
        announced earlier this month as part of the firm's first Canadian
        Residual Value Awards, based on 2009 model year vehicles.

    -   Kelley Blue Book, the leading American provider of new- and used-
        vehicle information, recently announced that seven of the top 20
        most-researched new cars of 2008 on their highly-trafficked Web site
        were Toyota vehicles. In fact, no less than five of the top 10 most-
        researched vehicles were fuel-efficient, value-conscious Toyotas,
        indicating consumers are seeking more for their hard-earned dollar.
        The Toyota Camry, Prius, Corolla, Highlander, RAV4, Yaris and Sienna
        all earned spots in the coveted top 20.

    "Making every dollar go further is important to Canadian drivers -
especially in today's economic environment - and Toyota Canada is committed to
delivering this kind of value to its customers year in and year out," noted
Stephen Beatty, Managing Director at Toyota Canada Inc.
    "Canadians appreciate that Toyota's legendary reputation for quality,
dependability and reliability gives them the peace of mind that comes from
owning a well-built vehicle that will deliver a high resale value when they're
ready for their next Toyota."

    Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota
and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI's head
office is in Toronto, with regional offices in Vancouver, Calgary, Montreal
and Halifax and parts distribution centres in Toronto and Vancouver. TCI
supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers
in Canada with services that include training, marketing and environmental and
customer satisfaction initiatives. Toyota's Canadian operations include
automotive assembly plants in Cambridge, ON (Toyota Corolla, Toyota Matrix,
Lexus RX 350) and Woodstock, ON (Toyota RAV4), which together employ more than
5,700 Canadians. More information about Toyota is available at

For further information:

For further information: please email or contact: Dawn
Soulis, Public Relations Manager, Toyota Canada Inc., (416) 431-8333

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