Canadian Tire takes the lead in offering only smoke alarms with 'hush' safety feature

    Life-saving products include interconnected smoke alarms and dual
    smoke/carbon monoxide detectors

    TORONTO, Oct. 9 /CNW/ - In response to the recommendation made by the
Canadian Association of Fire Chiefs that Canadians use smoke alarms with the
'hush' feature, Canadian Tire announced today that moving forward it will only
offer customers smoke alarms that have the innovative new safety feature.
Smoke alarms without the 'hush' feature will be phased out of the fire
prevention product assortment in 2008. The 'hush' button allows homeowners to
silence nuisance alarms, typically caused by smoke from burnt food or excess
steam, with a touch of a button deterring homeowners from removing batteries
during a false alarm and risking their safety in the event of a real fire.
    "The safety of our customers is of paramount importance to Canadian Tire
and as the country's leading retailer of fire safety products, we are able to
take a leadership position and offer our customers only those fire safety
products recommended by the Canadian Associate of Fire Chiefs," says Ed
Johnston, vice president, home products.
    In addition to smoke alarms with the 'hush' feature, Canadian Tire also
recently introduced two innovative fire safety products, the Interconnected
Wireless Smoke Alarm and Tundra Fire Extinguishing Spray.
    Interconnected Wireless Smoke Alarm - uses radio frequency technology to
wirelessly connect multiple alarms so that when one alarm detects smoke on one
floor, all alarms will sound simultaneously.
    Tundra Fire Extinguishing Spray - an innovative new spray for
extinguishing fires. It is easy-to-use, biodegradable and cleans up easily
with a damp cloth and is available exclusively at Canadian Tire.
    "Products with the 'hush' safety feature complement the wide variety of
fire safety products currently available at Canadian Tire, such as fire
extinguishers and sprays, escape ladders and fire safety chests to protect
valuable documents," adds Johnston. "With October being Fire Safety Month, we
encourage all families to take the time to create a fire escape plan and
ensure fire prevention equipment is in good working condition."
    As a sponsor of the Fire Marshal's Public Safety Council and its Public
Education Program, Canadian Tire has partnered with local fire departments
across Canada to help raise awareness about fire prevention to educate
Canadians about the importance of fire safety and provide them with valuable
information and tips.

    Canadian Tire Corporation, Limited (TSX: CTR.NV, CTR) operates more than
1,100 stores, gas bars and car washes in an inter-related network of
businesses engaged in retail, financial services and petroleum. More than
50,000 Canadians work across the Canadian Tire organization from coast-to-
coast. Canadian Tire Retail and its Associate Dealers together form one of
Canada's best-known and most successful retailers with 468 stores in
communities nationwide. Canadian Tire stores offer a unique mix of products
and services through the leadership of three specialty stores under one roof -
Automotive, Sports and Leisure, and Home Products. Canadian Tire also offers
shopping and home delivery through and by phone order at

For further information:

For further information: Lisa Gibson, Canadian Tire, (416) 544-7655,

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Canadian Tire Corporation, Limited

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