Meet & greet with Cesar Millan at Canadian Tire store in Toronto on June
TORONTO, June 6, 2011 /CNW/ - Today, Canadian Tire launches a new line
of quality pet care products by world-renowned dog behaviour expert
Cesar Millan, star of the popular and iconic TV series Dog Whisperer with Cesar MillanTM. Canadian Tire is the exclusive mass retailer in Canada to offer this
range of functional and healthy pet care products.
The Dog Whisperer with Cesar MillanTM range of pet care products was designed to translate Cesar's knowledge
of dog psychology and behaviour into a line of functional and healthy
products. The range features products targeted to enhance every aspect
of a dog's life including feeding, walking, playtime, grooming and
bedtime. Bearing Cesar's "Pack Tested" stamp of approval, all products
have been inspired and tested by Cesar's own dog pack at his Dog
Psychology Center in Santa Clarita, California.
"Research shows Canadians have more pets than children and pet owners
want to provide their furry family members with the best care
possible," said Duncan Reith, Senior Vice President, Merchandising,
Canadian Tire. "We're consistently looking to expand our pet care
assortment and what better way to do this than with the most trusted
and credible dog behavioural expert - Cesar Millan."
Co-designed with Cesar's brother, architect and designer Erick Millan,
the Dog Whisperer with Cesar MillanTM range of pet care products is designed to evoke an understanding of the
simplicity of dogs' lives, with clean lines and functional designs.
"When I first launched the Dog Whisperer with Cesar MillanTM line, it was my mission to make products that were more instinctual and
healthier for a dog's needs to achieve balance and fulfillment," says
Cesar Millan. "I believe this newest range further fulfills that goal."
Affordably priced, the Dog Whisperer with Cesar MillanTM pet care line includes sustainable bamboo grooming tools, all-natural
slow roasted bones, quality toys, bedding, collars, leashes, bowls,
travel accessories and shampoos.
The new Dog Whisperer with Cesar MillanTM products are available now at Canadian Tire stores across the country.
Customers can find more information on availability of products and
promotional offers at www.canadiantire.ca/CesarMillan.
NOTE TO ASSIGNMENT/PHOTO EDITORS:
Cesar Millan will make an appearance at a consumer meet and greet event
at a Canadian Tire store in Toronto to promote his new Dog Whisperer with Cesar MillanTM product line.
When: Friday, June 17
Where: Canadian Tire Store, 1025 Lake Shore Blvd East, Toronto.
Please call media contacts below for more information.
About Canadian Tire
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers, offering everyday products and
services to Canadians through more than 1,200 retail and gasoline
outlets from coast-to-coast. Our primary retail business categories -
Automotive, Living, Fixing, Playing and Apparel - are supported and
strengthened by our Financial Services division, which offers such products and services as credit cards, in-store
financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands.
About Cesar Millan
Cesar Millan is a best-selling author, much in demand public speaker,
branded pet care product designer/entrepreneur and internationally
popular and iconic star of the hit TV show Dog Whisperer with Cesar MillanTM, National Geographic's flagship series. Cesar is one of the most
recognized and sought-after authority working in the field of dog care
and rehabilitation. Currently in its seventh season, Dog Whisperer with Cesar MillanTM, airs weeknights across Canada on Nat Geo, in addition to airing across
more than 100 countries worldwide.
SOURCE CANADIAN TIRE CORPORATION, LIMITED
For further information:
Akshata Kalyanpur, Communications Advisor, Canadian Tire
Christine Liber, Liberty Ink (For Cesar Millan, Inc. in Canada)
416-651-4722 ext. 1, firstname.lastname@example.org