Canadian Publishers Encourage University and College Bookstores to Pass Along Price Savings to Students

    TORONTO, Dec. 13 /CNW/ - Canadian Publishers' Council Higher Education
Group members are dedicated to lowering prices of imported textbooks as
acknowledgement of the continuing fluctuation and instability of the Canadian
dollar. We assume price changes have been passed along to our customers.
Colleen O'Neill, Executive Director of the Council's Higher Education Group
which represents the principal higher education publishers in Canada remarked
"we are very pleased that so few communications to our office means that
publishers are recognized for their diligence in reducing their prices
wherever possible; and, students are benefiting from those initiatives".
    O'Neill notes that the 1999 amendments to the Canada's Copyright Act
which include regulations on the pricing of imported books are ultimately
working to their intended objective - to protect consumers and booksellers in
the event of fluctuation in the value of the Canadian dollar. In addition she
continued, the government appointed Industry Task Force took great effort in
reviewing the pricing matter and the regulations were fully endorsed by campus
retailers, trade retailers, wholesalers and public librarians.
    Failure by publishers to adhere to the regulations results in campus
booksellers' automatic ability to purchase outside Canada thereby
circumventing authorized Canadian distributors of imported books. "The
regulations, make good business sense; it stands to reason that if publishers
want to stay in this business they must respond to market realities including
exchange rates," commented O'Neill.
    O'Neill is clear on another point. "Publishers have work to do to help
parents, students and booksellers understand why the learning materials
students used in the classroom are priced as they are. Consumers are
understandably not aware of the significant financial contribution publishers
make to education by providing free of charge to faculty such teaching items
as Instructors Manuals, Student Testbanks, Powerpoint Presentations and web
based tools all to assist instructors in the efficient delivery of course
content. These key learning tools contribute to the success of our students.

    The Canadian Publishers' Council (CPC) was founded in 1910 and is
Canada's national trade association of leading and award-winning Canadian and
international publishers of textbooks and other materials including web-based
education materials for students from kindergarten through post-secondary,
professional and reference works - print and electronic, works of adult
fiction and non-fiction, children's books, tests, journals, online
publications, scientific, technical and medical (STM) publications, legal
texts and more.

For further information:

For further information: Colleen O'Neill, Executive Director, Canadian
Publishers' Council, Higher Education and Trade Publishing Groups, (416)
322-7011 ext. 226,

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