Canadian Public Relations Society National Conference to be held in Halifax

    HALIFAX, June 6 /CNW/ - More than 270 public relations professionals from
across Canada will come together in Halifax during the Canadian Public
Relations Society's (CPRS) annual national conference. The CPRS conference is
designed to help public relations professionals build on their leadership and
management skills and will feature many noteworthy keynote speakers.

    DATE: June 8-10, 2008.

    Information on June 8 and 9 is attached.

    PLACE: Halifax Marriott Harbourfront Hotel.

    CPRS National Conference Program
    June 8-10, 2008

    Sunday, June 8, 1:00p.m.
    Halifax Marriot Harbourfront Hotel, Nova Scotia Room

    Conference Opening: Ron James
    On Sunday, June 8, 2008, Ron James will open the CPRS National Conference
in Halifax. He is very much in demand in the corporate world. He has performed
for some of the most prominent businesses and organizations in the country
including the Bank of Nova Scotia, Department of National Defence, the Globe &
Mail, Microsoft, Sobeys, and Xerox to name just a few.

    Monday, June 9, 8:30a.m.
    Halifax Marriot Harbourfront Hotel, Nova Scotia Room

    Breakfast Keynote Speaker: Max Valiquette:
    Connecting to Young Canadians

    Max Valiquette draws on his many years of communicating, researching and
marketing to youth to deliver a fun and insightful presentation that
completely explains the young Canadian to anyone looking to connect to them.
Who they are, what they need, what they want and how they work: this
generation is more powerful and more influential than ever before, and Max
explains them all.
    Max Valiquette is Canada's foremost expert on youth culture and
marketing. He is founder and President of Youthography, Canada's leading youth
marketing consultancy.

    Monday, June 9, 9:45 a.m.
    Halifax Marriott Harbourfront Hotel, Nova Scotia Room

    Plenary Speaker: Dr. Terence (Terry) Flynn:
    Relationships, Reputations and Results: The Strategic Pillars of Public
    Relations the Profession

    Beyond media clips and special events like the strategic pillars of the
Public Relations profession. Business and organizational leaders turn to PR
professionals to develop, enhance and sometimes repair the strategic
relationships that form the basis of their own goals and objectives.
    Dr. Terry Flynn will define and discuss the very core of strategic public
relations management, drawing from more than two decades' experience working
in the industry.

    Monday, June 9, 10:45a.m.
    Halifax Marriott Harbourfront Hotel, Halifax A

    Breakout Session Speakers: Joseph Thornley and Carman Pirie:
    Best Practices in Social Media

    Joseph Thornley is CEO of Thornley Fallis and 76design, Canadian-based
public relations and design companies. He explores the potential for social
media and PR in his Pro PR blog.
    Mr. Thornley has led Thornley Fallis since 1995. Prior to founding
Thornley Fallis, Mr. Thornley was Executive Vice-President of one of the
country's largest public relations firms. At the outset of his working career,
Mr. Thornley worked as Legislative Assistant to the Parliamentary Secretary to
the Minister of Finance and as Executive Assistant to the Minister of
    Carman Pirie believes that business demands creativity. With a passion
for new ideas and unconventional thinking, Carman serves as a marketing and
public relations strategist at Colour - an agency based in Halifax, NS Canada.

    Monday, June 9, 10:45a.m.
    Halifax Marriott Harbourfront Hotel, Halifax B

    Breakout Session Speaker: Scott Langdon
    Testing Public Relations Theory in the Marketplace: Symmetrical
    Communication Does Work

    Scott Langdon is a communicator with more than 30 years experience in the
government, corporate and consulting sectors. He works as an organizational
communication outsource for two U.S.-based corporations in the global
aerospace and metals industries from his Toronto home office.
    Through the presentation of three cases (in HR communication, public
affairs/crisis communication and marketing communication) Scott will
demonstrate how financial results can be positive-even in crisis situations,
when ethical approaches grounded in tested theory are applied.

    Monday, June 9, 10:45a.m.
    Halifax Marriott Harbourfront Hotel, Halifax C

    Breakout Session Speaker: Robyn Quinn
    Leading a Team: Or How I Learned to Love Group Dynamics

    Robyn Quinn has worked in many sectors including transportation
organizations such as the Victoria Airport Authority and Transport Canada.
Government clients included the BC Health Guide and the Social Services
Ministry. Not-for-profit clients ranged from the Arthritis Society to the Boys
and Girls Clubs. Environmental clients included Marmot Recovery Foundation,
and the Nature Conservancy of Canada. In arts and culture she worked for the
Victoria Symphony and the Greater Victoria Arts Commission.

    Monday, June 9, 12:30p.m.
    Halifax Marriott Harbourfront Hotel, Nova Scotia Room

    Diana and Charles Tisdall Lecture in Communications
    Keynote Speaker: Leonard Brody

    Leonard Brody is Co-Founder and CEO of NowPublic. NowPublic is one of the
pioneers in citizen-generated news and is quickly becoming one of the largest
news agencies in the world, with more than 130,000 contributing reporters in
140 countries and 4,500 cities. In the last year, The Guardian in London
ranked NowPublic as one of the top five news sites in the world and Time
Magazine named it as one of the top 50 websites of the year.
    At Onvia (where he was part of the initial executive) the company was
voted Canada's number one start-up in 2000 and subsequently closed a
$240 million IPO (A company's first sale of stock to the public) on NASDAQ. He
is also an advisor to several companies including, the Associated Press, Red
Herring and Sonic Foundry. Leonard is currently a Senior Advisor to the
Canadian Minister of International Trade and a Director of Canada's largest
technology association, CATA.
    The Diana and Charles Tisdall Lecture in Communications aim to
demonstrate the societal power and value of public relations/communications

    Monday, June 9, 2:30p.m.
    Halifax Marriott Harbourfront Hotel, Halifax A

    Breakout Session Speakers: Dr. Terry Flynn, Colleen Killingsworth and
    David Scholz:
    Across Borders 2: Do Canadian and American public relations professionals
    practice community relations differently?

    Dr. Terence (Terry) Flynn, APR is Assistant Professor and Director of
McMaster University's Master of Communications Management Program. Over the
last twenty years, Terry has practiced and taught corporate reputation
management, public relations management, crisis communications and
environmental risk communication.
    Colleen Killingsworth, APR is a Senior Public Relations Consultant with
NATIONAL Public Relations in Calgary. With more than 18 years' experience in
communications, Colleen holds a Bachelor of Arts in Journalism degree from the
University of Nevada, Reno. She is Accredited Public Relations (APR) through
the Public Relations Society of America. She also served as CPRS President
last year.
    Dave Scholz is a Partner at Leger Marketing, on Leger's Board of
Directors and Vice President responsible for Leger's Toronto office. As well
he is a senior consultant to Leger Marketing corporate and Leger International
Divisions. With over 15 years experience in public opinion and market
research, Mr. Scholz has been a leading figure in all phases of both
qualitative and quantitative projects across Leger Marketing's divisions.
Leger Marketing is the largest Canadian-owned research company with offices
across Canada and in the US.

    Monday, June 9, 2:30p.m.
    Halifax Marriott Harbourfront Hotel, Halifax B

    Breakout Session Speakers: Della Smith and Helen Carkner:
    Navigating High Risk Issues without Getting Left High and Dry

    Della Smith is a partner at QUAY Life Sciences Inc., an agency which
focuses on the needs of the health, research and life sciences communities.
Della specializes in crisis and issues management, and is called upon for her
quick thinking, experience, and intuition to provide direction on sensitive,
critical issues.

    Monday, June 9, 2:30p.m.
    Halifax Marriott Harbourfront Hotel, Halifax C

    Breakout Session Speaker: Suzanne Corbeil:
    Building a Winning Team

    Suzanne Corbeil is the Vice-President, External Relations and
Communications of the Canada Foundation for Innovation (CFI)-an independent
corporation created by the Government of Canada to fund research
    Suzanne Corbeil has experience in the communications, management, human
resources, and intergovernmental sectors to her position as Vice-President of
External Relations and Communications at the CFI.

    Tuesday, June 10, 8:30a.m.
    Halifax Marriott Harbourfront Hotel, Nova Scotia Room

    Keynote Speaker: Andrea Mandel-Campbell:
    Why Mexicans Don't Drink Molson: Rescuing Canadian Business from the Suds
    of Global Obscurity

    Andrea Mandel-Campbell is a veteran journalist and author of the book,
Why Mexicans Don't Drink Molson: Rescuing Canadian Companies From the Suds of
Global Obscurity. A foreign correspondent in Latin America for close to a
decade, Ms. Mandel-Campbell's multi-faceted career has taken her from the
southern tip of Tierra del Fuego to meet Nelson Mandela to the Canadian
diamond mines 200 km south of the Arctic Circle.
    Why Mexicans Don't Drink Molson is the accumulation of her international
experience and of three years spent interviewing Canadian business leaders,
government officials, academics, and industry consultants across the country
and abroad. It is the most comprehensive picture to date of why Canadian
companies have failed to embrace international markets and why they must.

For further information:

For further information: Pat Brownlow, Media Relations, (902)422-8611,

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