Canadian Mining Firms Recognized for Highly Credible Social Responsibility Program

    SASKATOON, SK, June 16 /CNW Telbec/ - Member companies of the Mining
Association of Canada (MAC) were recently recognized for having one of the
most effective corporate social responsibility (CSR) programs with their
Towards Sustainable Mining (TSM) initiative.
    In the recently released Canadian Business of Social Responsibility
(CBSR) report, entitled "CSR Frameworks Review for the Extractive Industry,"
TSM was identified as a leading program when compared to ten other leading CSR
programs for the extractive industries, according to the degree of
prescription, guidance, and compliance. The report found TSM provides "a
practical and tangible system of continuous improvement of social and
environmental management." It singled TSM out, as one of the few CSR programs
for the extractive sector that includes mandatory reporting and third-party
verification of results. It concluded that TSM was "well suited for
benchmarking against Canadian peers and observing industry trends."
    "Canadian Business for Social Responsibility recognized a need among our
member companies in the extractive industries for a review of the growing body
of CSR frameworks available to them," said Andrea Baldwin, Director, Advisory
Services, CBSR. "As a CSR leadership organization, this is one example of the
support, counsel and research we provide to help Canadian companies advance
their social and environmental performance."
    TSM focuses on improving the mining industry's sustainable development
performance. Member companies follow guiding principles and report on
indicators that measure their performance for specific mining activities such
as tailings management, energy use and greenhouse gas emissions management,
external outreach and crisis management. Four new indicators in development
include: Safety and Health, Mining and Aboriginal Peoples, Biodiversity and
Mine Closure. The association is also examining its international application
of the initiative.
    "This report is consistent with previous studies, which found TSM to be
'best in class'," explained Gordon Peeling, President and CEO of MAC. "The
CBSR report reaffirms that TSM is effective, credible and enables our members
to demonstrate their commitment to improved sustainable development
    The report and its recommendations will help to inform the MAC Board's
strategic decision-making on the longer-term development and application of
the initiative.
    A copy of the Canadian Business of Social Responsibility's report is
available on MAC's website at and

    The Mining Association of Canada is a national organization of the
Canadian mining industry. Its members are companies engaged in mineral
exploration, mining, smelting, refining and semi-fabrication.

For further information:

For further information: Julie Gelfand, VP Sustainable Development,
(613) 233-9391 ext. 319,

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