Canadian Kids Compete To Show What They Know About Type 2 Diabetes

    Students in five provinces are rewarded for stepping up to the challenge

    TORONTO, Jan. 15 /CNW/ - Students in thirty winning classrooms across
Canada will be jumping with excitement today as the Everyone Jump Celebration
Concert series kicks off. The winners were chosen from more than 400
classrooms from B.C., Alberta, Ontario, Nova Scotia and Newfoundland. Everyone
Jump is a partnership between Ophea (Ontario Physical and Health Education
Association) and Novo Nordisk Canada Inc. to challenge Grade 5 students to
demonstrate what they've learned about preventing type 2 diabetes through
regular physical activity and healthy eating.
    Everyone Jump...Kids Changing Diabetes is a Teaching Manual, music CD and
an educational challenge that raises awareness of the ways that type 2
diabetes can be prevented. The program is designed for kids and teachers to
work through the Teaching Manual and music CD in the classroom, and invites
students to participate in an educational challenge. Students express what
they've learned by designing a poster, writing a paragraph, composing song
lyrics, or creating a physical activity for the classroom to accompany one of
the songs on the Everyone Jump CD.
    "Everyone Jump is a resource that truly benefits both students and
teachers," says Chris Markham, Executive Director, Ophea. "It is a fun and
dynamic way to engage and educate kids about preventing type 2 diabetes and it
also provides teachers with lesson plans that help them meet their provincial
curriculum requirements."
    Winning entries are rewarded with a live Everyone Jump Celebration
Concert for their entire school. Concerts will take place at schools in Nova
Scotia from January 15-17, Newfoundland from January 21-22, Ontario from
January 24-February 4, Alberta from February 6-8 and British Columbia from
February 12-14. For a full listing of winning schools and concert times,
please visit
    The Everyone Jump Celebration concert, produced by Children's Hour
Productions, is a dynamic musical performance that reinforces the lessons
learned and gets the audience actively involved throughout the show.
    "Everyone Jump teaches kids the importance of healthy eating and regular
physical activity at an early age," says Vince Lamanna, president, Novo
Nordisk Canada. "We are proud to offer this program for the third consecutive
year. This is an interactive way to give kids the knowledge they need to make
good choices that will ultimately benefit their long-term health."
    Type 2 diabetes can be prevented or delayed by modifying the two major
risk factors - unhealthy eating and physical inactivity. Over the past 25
years, the number of Canadian children and adolescents who are overweight or
obese has tripled. (Source: Tremblay, M.S., Willms, J.D., "Is the Canadian
Childhood epidemic related to physical inactivity?".)
    Being physically active can help prevent type 2 diabetes. Epidemiological
studies suggest that physical activity can reduce the risk of
non-insulin-dependent diabetes by up to 50 percent." (Source: Health Canada
"Don't turn your back on Diabetes".)

    About Ophea

    Ophea is a not-for-profit organization dedicated to supporting Ontario
school communities through advocacy, quality programs and services, and
partnership building. Ophea is committed to working in partnership with
government and non-government organizations, and will continue to provide
leadership and advocacy to foster active, healthy living in Ontario school
communities. Ophea is led by the vision that all kids will value, participate
in, and make a lifelong commitment to active, healthy living.

    About Novo Nordisk

    Novo Nordisk is a healthcare company and a world leader in diabetes care
and biopharmaceuticals. Novo Nordisk manufactures and markets pharmaceutical
products and services that make a significant difference to patients, the
medical profession and society. Novo Nordisk's business is driven by the
Triple Bottom Line: a commitment to economic success, environmental soundness,
and social responsibility to employees and customers. The company's 80-year
history of diabetes care innovation and achievement originated in Canada where
insulin was discovered. With headquarters in Denmark, Novo Nordisk has more
than 23,500 full-time employees in 79 countries, and markets its products in
179 countries.

For further information:

For further information: Josh Turner, Carla Morin, (416) 322-3030 ext.
232, 235,,

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