Canadian Firm Links into IVR Market Through Strategic Alliance

STI & TelASK Make Joint Corporate Initiatives

HALIFAX, June 10, 2011 /CNW/ - STI, the pioneer and leader in transactional marketing solutions for the Canadian healthcare market, announces it has finalized a strategic alliance with Ottawa based, TelASK Technologies Inc.

TelASK is a leading provider of patient support systems based on multimodal communication strategies including interactive voice response (IVR) technology, generating thousands of calls to North American patients each day.

"TelASK has collaborations with leading scientists, program developers, and healthcare organizations that complement STI's technology platform and its vast knowledge of the healthcare industry," says Simon Roberts, Director of Marketing & Business Development at STI. "This alliance will help us to deliver the best patient engagement and adherence programs in the country."

STI and TelASK offer complimenting technology platforms and will capitalize on relationships within the healthcare industry to introduce innovative programs to a variety of customers in the private and public sector.

"TelASK is very pleased to be collaborating on innovative joint solutions with STI," said company President Peter Fallis. "The combination of STI's transactional marketing technologies with the advanced communication strategies offered by TelASK will result in cost effective programs that will benefit patients from coast to coast".

About STI

STI ( is a Halifax, N.S. based company that provides innovative healthcare marketing solutions across the lifecycle of pharmaceutical and device brands, using its SmartTechnology platform as the source of real-time transactional intelligence to allow all stakeholders - manufacturer, pharmacy, prescriber, and payer - to optimize their patient relationships.


For further information:

Mary Jane Leslie, Marketing Associate
Tel: 1-902-442-2071

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