STI & TelASK Make Joint Corporate Initiatives
HALIFAX, June 10, 2011 /CNW/ - STI, the pioneer and leader in
transactional marketing solutions for the Canadian healthcare market,
announces it has finalized a strategic alliance with Ottawa based,
TelASK Technologies Inc.
TelASK is a leading provider of patient support systems based on
multimodal communication strategies including interactive voice
response (IVR) technology, generating thousands of calls to North
American patients each day.
"TelASK has collaborations with leading scientists, program developers,
and healthcare organizations that complement STI's technology platform
and its vast knowledge of the healthcare industry," says Simon Roberts,
Director of Marketing & Business Development at STI. "This alliance
will help us to deliver the best patient engagement and adherence
programs in the country."
STI and TelASK offer complimenting technology platforms and will
capitalize on relationships within the healthcare industry to introduce
innovative programs to a variety of customers in the private and public
"TelASK is very pleased to be collaborating on innovative joint
solutions with STI," said company President Peter Fallis. "The
combination of STI's transactional marketing technologies with the
advanced communication strategies offered by TelASK will result in cost
effective programs that will benefit patients from coast to coast".
STI (www.SmartSTI.com) is a Halifax, N.S. based company that provides innovative healthcare
marketing solutions across the lifecycle of pharmaceutical and device
brands, using its SmartTechnology platform as the source of real-time
transactional intelligence to allow all stakeholders - manufacturer,
pharmacy, prescriber, and payer - to optimize their patient
SOURCE STI (SAMPLING TECHNOLOGIES INC.)
For further information:
Mary Jane Leslie, Marketing Associate