Canadian Farm Press Applauds Creation of the Canadian Periodical Fund

    SASKATOON, Feb. 25 /CNW/ - The Canadian Farm Press Association/
Association Canadienne des publications agricole supports the federal
government's recent decision, as reflected in the January 27, 2009 federal
budget to maintain the financial assistance for Canada's magazines and
community newspapers with the creation of the new Canada Periodical Fund.
    "It is refreshing to have a consultation process result in a program
redesign that takes the concerns of the industry into consideration. This
government has listened and acted to ensure that publications designed to
serve Canadian farmers and ranchers can continue to provide the best editorial
content to their subscribers." said Ken Zacharias, Chair of the Canadian Farm
Press Association. "The decision to maintain the funding at the current levels
and to modernize the program is welcomed by our members and we look forward to
working with the Minister and Department of Canadian Heritage on the details
of the new program."
    Previously the Publications Assistance Program (PAP) had been jointly
funded by Canadian Heritage and Canada Post and was designed to offset mailing
costs of qualifying publications. Several years ago, Canada Post signaled its
intention to withdraw its support, an estimated $15 million a year. Since
then, the Canadian Farm Press Association has been appealing to the
government, MP's and officials at Canadian Heritage who are responsible for
administering the program to ensure long-term and stable funding. The new
program recognizes the importance of the reading choices of Canadians and
provides greater flexibility so publishers can meet the needs of their diverse

    The Canadian Farm Press Association/ Association Canadienne des
publications agricole comprises 27 publications that reach more than 600,000
farmers, ranchers and rural residents in regions across the country. Our
members rely on support from the government to defer the cost of reaching
their subscribers and to enhance editorial content. They also rely on Canada
Post as the primary delivery method for publications created to meet the
information needs of Canada's farmers and ranchers.

For further information:

For further information: Ken Zacharias, (306) 665-3575

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