Canadian Executive Gerd Schwarzkopf Named Finalist in U.S. Fashion Group International 'Rising Star Awards' for Men's Premium Product Line MENSGROOM

    NEW YORK, Jan. 23 /CNW/ -- Gerd Schwarzkopf, founder of MENSGROOM, has
been named a finalist for the U.S. Fashion Group International (FGI) 12th
Annual prestigious Rising Star Award in the Beauty/Fragrance Entrepreneur

    Schwarzkopf has been in the industry for over 60 years. Some would say
that the beauty industry itself is in his DNA. In 1903 his chemist
grandfather, Hans Schwarzkopf, invented shampoo - the first product ever
created specifically to clean hair - a powder that he called "shampoon."

    Today, under Schwarzkopf's guidance, Professional Hair Care Products
Incorporated (PHCP) continues to manufacture some of the world's leading
consumer products at the Canadian based operation.

    In 2006 PHCP launched MENSGROOM, an extensive line of premium products
geared towards the man of today. The collection is divided into three
categories: hair, face and body; all in naturally inspired formulas and
architecturally packaged.

    With MENSGROOM the grooming industry is catching up with male popular
culture, fulfilling increased demand for men's products whose quality matches
what is available to women while embracing a humorous and masculine

    Schwarzkopf will be honored for MENSGROOM by the New York based FGI, a
global, non-profit, professional organization with 5,000 members in the
fashion industry.  Fashion and beauty luminaries will gather at the Rising
Star Award ceremony on January 29th at the Rainbow Room in New York City.

    For product images or to arrange an interview with Gerd Schwarzkopf,
please contact Anna Meacham at Alison Mazzola Communications 212.755.2100 or


For further information:

For further information: Anna Meacham of Alison Mazzola Communications,

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