Canadian Electric Utilities Commit to Sustainable Electricity

    TORONTO, Feb. 19 /CNW Telbec/ - Today, the Canadian Electricity
Association (CEA) launched a new and comprehensive program committing its
electric utility members to a more sustainable electric future. The program
will focus the companies' collective attention on sustainable development,
which includes environmental, economic, and social aspects of the electricity
business. Moving forward, the CEA members will be pursuing business strategies
and activities that meet the needs of customers, stakeholders and the
communities in which we operate today, while protecting and enhancing the
human and natural resources that will be needed in the future.
    "CEA is taking this commitment that one step further, by making
participation in Sustainable Electricity a condition of CEA membership", said
Pierre Guimond, President and CEO of the Canadian Electricity Association. "We
want the electricity industry in Canada to be recognized as a true
sustainability leader around the world," he added.
    "Our objective is to encourage companies to work toward excellence and
integrate Sustainable Electricity principles into every aspect of their
business", said Pat Youzwa, President and CEO of SaskPower and chair of the
Sustainable Electricity program.
    "Transparency and compliance to Sustainable Electricity will be
guaranteed by the Public Advisory Panel, along with the third party
verification. This will ensure that Canadians' electricity future is held in
good hands", said Mike Harcourt, chair of the Public Advisory Panel.

    Sustainable Electricity encompasses the following four elements:

    1) Sustainable Development Policy - Utility members are committed to ten
       key guiding principles which form the basis of the program.
    2) Performance Indicators and Reporting - Each of the guiding principles
       is supported by specific indicators and metrics that will be used to
       track overall industry sustainable development performance. Utilities
       will report on the performance of these key indicators, and overall
       industry results on sustainable development will be published in an
       annual report to stakeholders.
    3) Public Advisory Panel A Public Advisory Panel, made up of
       distinguished and qualified Canadians, will provide independent
       opinion and advice to the CEA Board of Directors on the implementation
       of, and improvements to, Sustainable Electricity.
    4) External Verification: The implementation of Sustainable Electricity
       will be verified by an independent external verifier.

    Canadian Electricity Association (CEA) members generate, transmit and
distribute electrical energy to industrial, commercial, residential and
institutional customers across Canada every day. From vertically integrated
electric utilities, to power marketers, to the manufacturers and suppliers of
materials, technology and services that keep the industry running smoothly -
all are represented by this national industry association.

    The details of the program and the Public Advisory Panel members' bios
are available on

For further information:

For further information: Francis Bradley, Vice President, CEA, (613)
230-5027, Cel: (613) 218-6548,; Elise Proulx, (450)
732-0788, Cel: (514) 660-0850,

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