Canadian Diabetes Association, the Canadian Society of Endocrinology and Metabolism, mdBriefCase and AdvancingIn team up to provide online resources for new diabetes guidelines

    TORONTO, Oct. 14 /CNW/ - The Canadian Diabetes Association, The Society
of Endocrinology and Metabolism (CSEM), AdvancingIn and mdBriefCase Inc. are
pleased to announce a new partnership to provide on-line support for the
Canadian Diabetes Association's 2008 Clinical Practice Guidelines for the
Prevention and Management of Diabetes in Canada for healthcare professionals.
    AdvancingIn ( will provide Canadian Diabetes
Association and CSEM members and healthcare professionals with an interest in
diabetes with access to free, convenient, accredited interactive continuing
educational programming resources, including CME programs on the 2008 Clinical
Practice Guidelines.
    The partnership with AdvancingIn and mdBriefCase promises to enhance the
educational programs on the 2008 Clinical Practice Guidelines by increasing
their visibility and accessibility using Web-based tools.
    "We're pleased to partner with mdBriefCase to help increase access to the
2008 Clinical Practice Guidelines," said Ellen Malcolmson, President & CEO,
Canadian Diabetes Association. "Through education at the professional level,
more Canadians living with and affected by diabetes will benefit from the
latest, evidence-based prevention and management practices." is the market leader in providing online education;
approximately 70% of all Canadian physicians have joined. These members
receive free access to the highest-quality accredited programs, integrating
the best practices from leading experts in the field. Through partnerships
with professional associations and societies, such as the Canadian Paediatric
Society, the Canadian Cardiovascular Society, the Canadian Pain Society, the
Canadian Society of Endocrinology and the Society of Obstetricians and
Gynaecologists, these Web sites offer health professionals with access to 50+
continuing education programs per year.
    "We are very excited about our partnership with the CSEM and the Canadian
Diabetes Association," said Nancy Thomson, Vice President of mdBriefCase.
"There are many interesting opportunities when it comes to education on new
guidelines and the treatment of patients with diabetes and we look forward to
providing health professionals across Canada with a suite of unparalleled
tools and resources."
    The needs of Canadian health professionals are evolving. A recent survey
found specialists spend more than 300 hours per year searching for medical
information on-line. The American Medical Association predicts 50% of all CME
will be completed online in the near future. In Canada, several surveys have
found that between 60 - 70% of Canadian physicians now participate in eCME.
These surveys also found that between 80-90% view mdBriefCase as their primary
    The CSEM, the Canadian Diabetes Association, AdvancingIn and mdBriefCase
are working together to provide programming that will disseminate and educate
healthcare professionals with accredited programs on the new guidelines to
optimize outcomes for patients with diabetes.

    The Partners:

    mdBriefCase is a Canadian physician-only Continuing Medical Education
(CME) website dedicated to providing the best quality, accredited and
innovative on-line programs. The web-site, has been in
existence since March of 2002 and since then has had approximately 35,000
physicians register. These programs are all accredited, interactive and
multimedia. They are developed by leading Canadian opinion leaders and
academic institutions.

    The Canadian Diabetes Association works in communities across the country
to promote the health of Canadians and eliminate diabetes through our strong
nationwide network of volunteers, employees, healthcare professionals,
researchers, partners and supporters. In the struggle against this global
epidemic, our expertise is recognized around the world. The Canadian Diabetes
Association: setting the world standard. To learn more, visit or
call 1-800-BANTING (226-8464).

    The Canadian Society of Endocrinology and Metabolism (CSEM) is a
professional organization bringing together clinical endocrinologists,
educators and researchers engaged in providing health care, training and
research within the broad domain of endocrinology. The CSEM is a national
advocate for excellence in endocrinology research, education, and patient
care, and its mandate is to advance the discipline of endocrinology and
metabolism in Canada.

For further information:

For further information: Contact Person: Nancy Thomson, Vice President,
Company Name: mdBriefCase, Telephone Number: (416) 488-5500 ext. 227, Email
Address:, Web site address:; Contact Person: Greg Cook, President, Company
Name: mdBriefCase, Telephone Number: (416) 488-5500 ext. 225, Email Address:, Web site address:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890