Canadian Curling Breaks New Ice!

    TORONTO, Aug. 1 /CNW/ - The Dominion of Canada General Insurance Company
(The Dominion) is taking Canadian curling to another level with the launch of
a national curling event, "The Dominion Curling Club Championship", set to
benefit Canadian club curlers and charities.
    "The Dominion Curling Club Championship, funded by The Dominion, will be
an annual event for men's and women's curling teams who have won their
respective local club championships," says Leigh Armstrong of The Dominion.
"The Championship provides the first ever opportunity for winning club teams
to represent their club at the zone, provincial or territory level, and
ultimately offers them the opportunity to rank nationally. Teams from all 10
provinces and 3 territories, plus a separate entry for Northern Ontario, will
compete at the National Championships." The premier event will bring this
season's club champs together to compete at St. George's Golf and Country
Club, Etobicoke, Ontario in late November of 2009. The national championship
will move to other clubs across Canada in future years.
    "The Dominion is a proud supporter of Canadian curling and of Canadian
athletes," states George Cooke, President and CEO of The Dominion. "We look
forward to working with curlers and curling organizations across Canada."
"This is a fantastic opportunity for all Canadian curlers," adds Greg
Stremlaw, CEO of the Canadian Curling Association, "a unique partnering of
sport and business that supports charity and strengthens local communities
across the country; it is a winning situation for everyone."
    Any profit generated from The Dominion Curling Club Championship will be
directed to charities including the Canadian Paraplegic Association (CPA), as
well as developmental curling initiatives in communities across Canada.
"Having The Dominion as CPA's first National Sponsor means that we are always
involved in unique opportunities like this championship," adds Bill Adair,
Executive Director, CPA Ontario. "We thank The Dominion for their vision,
leadership and continued commitment."

    About The Dominion

    Canadian owned and operated, The Dominion has been insuring the cars,
homes and businesses of Canadians since 1887. Today, The Dominion is one of
the country's largest property and casualty insurers, distributing its
insurance products solely through independent insurance brokers. The
Dominion's priority is earning and maintaining the trust and loyalty of
policyholders, employees and business partners. Visit

    About The Dominion and Curling

    Along with being the official insurer of the Canadian Curling
Association, the CCA Season of Champions events and Ontario Curling
Association, The Dominion is the title sponsor of over a dozen curling
championships and fundraisers including the Northern Ontario Men's
Provincials, Ontario Senior Men's and Women's Provincials and a bonspiel which
has raised more than $800,000 in the last 7 years, with 100% of proceeds going
to the CPA. The Dominion recently committed to the title sponsorship of the
Toronto Curling Association Junior Bonspiel (TCA).

For further information:

For further information: Leigh Armstrong, Branding Co-ordinator, The
Dominion of Canada General Insurance Company, Phone: (905) 825-6655, E-mail:

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Dominion of Canada General Insurance Company

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