Canadian Coalition for Tomorrow's ICT Skills - Study shows the "cool factor" and not job stability concerns matters more to high school students considering careers in ICT

    What influences Generation Y high school students in their career

    TORONTO, June 9 /CNW Telbec/ - Canada's Generation Y high school students
believe that jobs in the Information and Communications Technologies (ICT)
sector pay well, are easy to find and offer good job security. But according
to a recent study of Grade 9 & 10 high school students conducted by the
Conference Board of Canada, funded by Bell, for the Canadian Coalition for
Tomorrow's ICT Skills (CCICT), these factors have no bearing on whether or not
they are attracted to an ICT career. The study provides new information about
why Canadian students have been turning away from computer-related programs in
colleges and universities with 33-40% or more rates of declining enrollments
since 2001.
    The report, entitled "Connecting Students to Tomorrow's Jobs and
Careers", reveals that students who perceive that the field is interesting,
fun, cool and creative are more likely to want to pursue a career in the
field. Even though conventional wisdom says students fear IT job instability
due to outsourcing, offshoring and memories of the dot com crash, this study
reveals that to tackle its talent issue, the real problem is that high school
students are neutral or they don't know the career possibilities in ICT. "This
survey provides information to develop strategies to encourage young people to
pursue careers in ICT," says Stéphane Boisvert, CCICT Chairman and President
of Bell Business Markets. "CCICT is already working with its members to
improve the pathways to these 21st century careers and to ensure a clear
message reaches both students and the people who influence them - parents,
teachers, and guidance counsellors."
    Canada's employers in the ICT sector already have difficulty filling
positions and the impending retirement of many current employees threatens to
make the situation worse. This is why CCICT was created in 2007, bringing
together stakeholders with an interest in developing Canada's ICT
capabilities. "The report's findings bode well for turning the tide, since
today's high growth ICT careers meet the "cool factor" criteria of Generation
Y," said David Ticoll, Executive Director of CCICT. "For example, some
exciting careers are those of specialized technologists - both ICT-focused and
multidisciplinary - who operate at the leading edge of innovation in every
field, be it ICT product innovation, social media, health care and medical
research, green infrastructure, automotive design, the arts, etc.
Possibilities are endless!"
    Based on the report, the CCICT believes that it is essential to ensure
that those students who express interest in ICT jobs are guided towards
relevant and appropriate education and career paths so that the skills
mismatch challenge can be addressed. The ICT sector and other stakeholders
should recognize the diversity of student motivations and design ICT
attraction, education, and recruitment programs that offer a corresponding
diversity of opportunities and strategies.

    Other key facts from the report include:

    - 39% of the students surveyed see an ICT job or career as appealing or
      very appealing, 19% as unappealing while the remainder (nearly half)
      were neutral or not sure;
    - Similarly, 30% see an ICT job or career as interesting, 27% as not
      interesting, while the remaining 43% were neutral or not sure;
    - 77% believe ICT jobs offer average or better than average pay;
    - 74% believe ICT jobs offer average or better than average job security;
    - Girls (32%) are less likely than boys (41%) to see an ICT job or career
      as appealing; and
    - Among the cities surveyed (Vancouver, Calgary, Toronto, Montreal,
      Halifax) the greatest interest in ICT was in Montreal where 54% see ICT
      as appealing) followed by Vancouver at 44%.

    Parents are the most common source of advice for students on careers -
83% versus 63% for friends, 50% for teachers and only 43% for guidance
counsellors. Yet in a small survey of 30 parents, the research found that they
may be less optimistic about ICT jobs/careers than their kids. Only 19% of
students see ICT as unappealing versus 33% of parents.
    The research, conducted from November 2008 to February 2009, set out to
uncover secondary school students' views about ICT jobs and careers. The
research sheds light on students' perceptions of careers in this sector. To
understand the reasons for low and declining enrolment, the Conference Board
of Canada spoke with 1,034 Grade 9 and 10 students in 21 schools and 46
classes Vancouver, Calgary, Toronto, Montreal, and Halifax. In addition, 60
parents and 54 guidance / career counsellors offered their perspectives on ICT
education and careers.

    About CCICT

    Founded in 2007 by Bell Canada, CCICT is an industry-led,
action-oriented, open multi-stakeholder initiative. Its mission is to ensure
that Canadian organizations can engage information and communications
technology professionals with knowledge, skills and talents to meet the
evolving and diverse needs of this exciting field. Members include companies,
academic institutions, professional associations, industry organizations, and
other stakeholders with an interest in developing Canada's ICT capabilities.
For more information please visit

For further information:

For further information: Sherry Boisvert, Apex PR, (416) 924-4442 ext.
260, C. (647) 830-8136,; Marie-Claude Leroux, Morin
Public Relations, (514) 289-8688 ext. 224, C. (514) 705-5897,; Source: Canadian Coalition for Tomorrow's ICT Skills

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