Canadian-built models dominate Toyota Canada Inc. sales in January

    Drivers embrace Toyota's more power, less fuel, made-in-Canada value

    TORONTO, Feb. 3 /CNW/ - Difficult economic times mean Canadian drivers
were careful with their vehicle-buying budget in January, and placed their
trust in the quality, fuel efficiency, performance, comfort - and above all,
value - of Toyota and Lexus cars, SUVs and trucks. Driven by sales of four
models built in Canada - that together represent 51 per cent of all Toyota and
Lexus vehicles sold across the country - Toyota Canada Inc. reported January
sales of 10,269.
    Canadians drove away in 9,681 Toyota models, up 0.3 per cent to set a new
January record for the brand. This included 3,806 Toyota trucks, up 7.8 per
cent to set a new January record for the division. In anticipation of new and
refreshed models like the 2010 RX 350 that will be arriving in dealerships
soon, Lexus guests took the keys to 588 luxury models last month, off 35.1%
from last January's record sales.

    Highlights for January 2009 (versus January 2008):

    -   2,612 Canadian-built Toyota Corolla models sold, up 35.2 per cent to
        set a new monthly record

    -   1,397 Canadian-built Toyota RAV4 models sold, up 37.1 per cent to set
        a new monthly record

    -   1,121 Canadian-built Toyota Matrix models sold, up 63.6 per cent

    -   68 Lexus RX 400h luxury hybrid SUV models sold, up 3 per cent to set
        a new monthly record

    "Toyota's three Canadian-built models, all updated in 2008, continue to
dominate sales in our line-up. Strong year-over-year gains for our Canadian
models include best-ever January sales for the Corolla and RAV4," said Warren
Orton, Director at TCI. "We'd like to thank Canadians for embracing the
benefits of Toyota ownership: namely, a well-built, quality vehicle offering
more power, less fuel and no compromise."
    "We also thank Canadian drivers who turned to Lexus in January for a
vehicle that delivers maximum moments of personal satisfaction," said Larry
Hutchinson, Director of Lexus in Canada. "With exciting new models on the way
- including the 2010 RX 350 luxury crossover, 2010 RX 450h luxury hybrid
crossover, HS 250h luxury hybrid sedan and IS C luxury convertible coupe -
we're looking forward to an exciting year."

For further information:

For further information: please visit or contact:
Dawn Soulis, Manager, Public Relations, Toyota Canada Inc., (416) 431-8333,

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