Canadian Blood Services - Media Advisory

    OTTAWA, Feb. 12 /CNW Telbec/ -

    WHAT:  Launch of an innovative new system that will increase live organ
           donation rates in Canada

    WHEN:  Thursday, February 12, 1:00 PM (Eastern)

    WHERE: Canadian Blood Services Head Office
           1800 Alta Vista Drive, Ottawa

    WHY:   Latest figures suggest there are about 3,000 Canadians waiting for
           a kidney transplant. Live donation is one of the most promising
           ways to increase transplant rates in Canada and get more people
           with End Stage Kidney Disease off dialysis.

           - Dr. Graham Sher, CEO, Canadian Blood Services
           - Dr. Peter Nickerson, Executive Medical Director, Organ
             Transplantation, Canadian Blood Services
           - Dr. Ed Cole, University Health Network
           - Dr. Greg Knoll, The Ottawa Hospital, and Chair of Canadian
             Society of Transplantation
           - Husband-wife donor/recipient pair from Ottawa
           - Anonymous kidney donor from Toronto

    Phone: Media wishing to participate in the news conference by telephone
may do so by calling the following dial-in number:

    Phone: 613-788-3830 or 1-888-789-9572
    Passcode: 3283175

For further information:

For further information: Joel Baglole, Canadian Blood Services, (613)
739-2538; Allison Neill, The Ottawa Hospital, (613) 737-8899 ext. 70271; Linda
Domenichini, University Health Network, (416) 340-4800 ext. 6309

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Canadian Blood Services

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