Three artists interpret "Go" through public art installations in
Vancouver, Toronto and Montréal
TORONTO, April 6 /CNW/ - Visa today announced the launch of The Art of Go
- a multi-channel marketing campaign designed to engage Canadians nationwide
through artistic interpretations of Visa's global brand campaign, "More People
Go with Visa". The Art of Go showcases public art installations created by
celebrated Canadian artists: Jill Anholt, Vancouver; Shayne Dark, Toronto; and
Benny Nemerofsky Ramsay, Montréal.
Through The Art of Go, the "More People Go with Visa" campaign is brought
to life through thought-provoking public art installations that invite
Canadians to make the most out of every day in their own unique ways. The
"More People Go with Visa" campaign reflects Visa's core growth strategy -
migrating consumer and business spending from cash and cheques to a better
kind of payment, Visa.
"The 'More People Go with Visa' campaign communicates that people take
action every day - the actions that are most important to them. And Visa is
there for them to take action by providing a convenient and secure way to
pay," said Brenda Woods, Head of Marketing, Visa Canada. "By expressing what
the 'More People Go with Visa' campaign means to them through art
installations, Shayne, Jill and Benny bring the Visa brand to life."
The Art of Go artists and locations:
- Jill Anholt, Vancouver artist: Anholt has created site-specific public
art installations since 1997. Her work investigates qualities of time,
movement, light and materiality. Using mirrors, her piece, titled "go
forever," invites viewers into a spatial experience that invokes
infinite possibilities. Anholt's work will be featured at the
Vancouver Public Library until the end of April.
- Shayne Dark, Toronto artist: Dark began his artistic career in the
mid-1980's. Dark's work evokes contrasts between urban settings and
the natural world. Dark's installation captures the energy and
spontaneity of Go. The piece is all about action and inspiration. By
taking hundreds of branches, made from a natural material, and forcing
it into the Go configuration, it becomes a touchstone to life, energy
and nature. Dark's work will be displayed in The Gardiner Museum from
March 30 to April 8, Dundas Square from April 9 to 12 and the
Distillery District from April 13 to 26.
- Benny Nemerofsky Ramsay, Montréal artist: Nemerofky Ramsay's Montréal
piece uses inflatable and other ready-made objects in a dynamic,
playful 3-d installation. Both the process and the final work will
capture imagination; the playful, unexpected and also familiar.
Nemerofsky Ramsay's work will be showcased in Montréal's Promenade de
la Cathédrale until the end of April.
Visit www.theartofgo.ca for further information on the campaign and
time-lapse videos of the week-long builds in each city. The Art of Go can also
be found as a fan page on Facebook, an account on Twitter and posting on Digg.
Visa Inc. operates the world's largest retail electronic payments network
providing processing services and payment product platforms. This includes
consumer credit, debit, prepaid and commercial payments, which are offered
under the Visa, Visa Electron, Interlink and PLUS brands. Visa enjoys
unsurpassed acceptance around the world, and Visa/PLUS is one of the world's
largest global ATM networks, offering cash access in local currency in more
than 170 countries. For more information, visit www.corporate.visa.com.
For further information:
For further information: Teri Broughton, Visa Canada, (416) 860-8869,
email@example.com; Janine Allen, Fleishman-Hillard, (416) 645-3657,