Canada's vehicle recycling program drives Prince Edward Island's future

    The Lung Association is at the wheel steering Prince Edward Island
    towards a cleaner and healthier environment

    CHARLOTTETOWN, April 15 /CNW/ - Prince Edward Island residents will soon
breathe easier thanks to Canada's new vehicle recycling program, Retire Your
Ride. The program aims to prevent the release of 28,080 kilograms of
smog-forming emissions into Prince Edward Island's air by removing 520
vehicles from our roads before the program ends on March 31, 2011. Delivered
locally by the Prince Edward Island Lung Association in collaboration with the
New Brunswick Lung Association and nationally by Clean Air Foundation, Retire
Your Ride effectively and efficiently recycles 1995 model year or older
vehicles in an environmentally responsible manner. This national initiative is
an effort to improve air quality and encourage the use of sustainable
    "If your car is 1995 model year or older, you might be polluting as much
as 19 times more than a 2004 or newer vehicle on the road," says Joanne Ings,
Executive Director of the Prince Edward Island Lung Association. "This
voluntary program provides an opportunity to do a 'clean sweep' on your
environmental impact."

    The strength of the program is in the three R's: Registration. Recycle.

        1. The process is simple: Contact Retire Your Ride at 1-877-773-1996
           or log on to Note: vehicles must be "live"
           (in running condition as well as registered and insured for the
           last six months).
        2. Seventy-five per cent of an average car's content by weight can be
           recycled: All cars retired through Retire Your Ride are sent to a
           certified, environmentally sound recycler, ensuring responsible
        3. Participants are rewarded: In Prince Edward Island, program
           participants are eligible to receive a number of different
           rewards, including newer vehicle discounts, transit passes or $300
           cash. There are several local reward partners that make this
           possible, and the Retire Your Ride network is continuously working
           to add new and improved incentives to its roster.

    It is not only Prince Edward Island residents that can participate in
Retire Your Ride. For the first time ever, there is a vehicle recycling
program in every province that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "The Lung Association knows Prince Edward Island's environmental
needs and we're excited to collaborate and work together on a program to
measurably improve air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About the Prince Edward Island Lung Association -

    The Prince Edward Island Lung Association is a community-based,
charitable organization committed to assisting Islanders to promote, improve
and participate in their lung health through education, advocacy and research.
For over 100 years, The Canadian Lung Association has been dedicated to its
mission of promoting and improving lung health for all Canadians.
    The Prince Edward Island Lung Association is bringing the Retire Your
Ride program to the Island in conjunction with the New Brunswick Lung
Association who has run its own vehicle retirement program for several years.

    About Clean Air Foundation -

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the

For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell),; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),

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