Canada's vehicle recycling program drives Newfoundland and Labrador's future

    The Lung Association is at the wheel steering Newfoundland and Labrador
    towards a cleaner and healthier environment

    ST. JOHN'S, April 15 /CNW/ - Newfoundland and Labrador residents will
soon breathe easier thanks to Canada's new vehicle recycling program, Retire
Your Ride. The program aims to prevent the release of 77,220 kilograms of
smog-forming emissions into Newfoundland and Labrador's air by removing 1,430
vehicles from our roads before the program ends on March 31, 2011. Managed and
delivered locally by Newfoundland and Labrador Lung Association and
Conservation Corps and nationally by Clean Air Foundation, Retire Your Ride
effectively and efficiently recycles 1995 model year or older vehicles in an
environmentally responsible manner. This national initiative is an effort to
improve air quality and encourage the use of sustainable transportation.
    "Newfoundland and Labrador is famous for their clean air and we want to
keep it that way. If your car is 1995 model year or older, you might be
polluting as much as 19 times more than a 2004 or newer model year vehicle,"
says Greg Noel, Program Director for Retire Your Ride at Newfoundland and
Labrador Lung Association. "This voluntary program provides an opportunity to
do a 'clean sweep' on your environmental impact."
    The strength of the program is in the three R's: Registration. Recycle.

    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last six
    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through Retire Your Ride are sent to a
        certified, environmentally sound recycler, ensuring responsible
    3.  Participants are rewarded: In Newfoundland and Labrador, program
        participants are eligible to receive a number of different rewards,
        including a one year Metrobus Pass, a discount off a newer and more
        efficient vehicle provided by Hickman's Motors or $300 cash. The
        Retire Your Ride network is continuously working to add new and
        improved incentives to its roster.

    It is not only Newfoundland and Labrador residents that can participate
in Retire Your Ride. For the first time ever, there is a vehicle recycling
program in every province that is locally managed and delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "The Lung Association and the Conservation Corps know Newfoundland
and Labrador's environmental needs and we're excited to collaborate and work
together on a program to measurably improve air quality for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
partnership with the Conservation Corps in Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About Newfoundland and Labrador Lung Association -

    The Newfoundland and Labrador Lung Association is a not-for-profit
organization dedicated to achieving healthy breathing for the people of
Newfoundland and Labrador through its programs in education, research and
advocacy, sustained by the formalized activities of fundraising, volunteerism,
and organizational development.
    In 2007, the Lung Association created a department of Environmental
Initiatives to deal with the impacts that air quality has on lung health. One
key focus area of the new department includes vehicle emissions reduction
strategies. The Newfoundland and Labrador Lung Association is working in
collaboration with the Conservation Corps on the Retire Your Ride project
throughout the province of Newfoundland and Labrador.

    About Clean Air Foundation -

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the

For further information:

For further information: Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell),; Josie
Haynes, Optimum Public Relations, (416) 934-8012, (416) 909-0889 (cell),

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