Canada's Oldest Property and Casualty Insurer Launches New Logo

    CAMBRIDGE, ON, June 6 /CNW/ - Gore Mutual is pleased to announce a new
logo as part of their new corporate brand strategy. The strategy's goal is to
highlight the company's identity as a strong Canadian mutual company as well
as build awareness of their commitment to the professional advice delivered by
independent insurance brokers.
    "It was time to update our logo and raise the profile of our brand," said
Kevin McNeil, President and CEO of Gore Mutual.
    "We worked closely with our employees and broker partners to identify how
our logo could better reflect the company we are today and our vision for the
future," added Sara McLennan, Director of Marketing and Product Innovation.
    Remaining true to their roots, the new logo continues to display the
eternal flame banded within a "G", while offering an important new addition.
Emerging from the flame is a stylized maple leaf that represents the company's
proud Canadian history. Gore Mutual plays an important role as a Canadian
mutual company, in an industry that has seen an increase in competition from
foreign stock insurance companies selling directly to consumers.
    "We are proud of our heritage," said McNeil. "We have been looking after
families and businesses for 168 years. Our clients want to deal with a company
that offers a stable, long term solution. We also understand the importance of
an unbiased insurance advocate who works for the client, not the insurance
company. That is why we work exclusively with independent brokers."
    Gore Mutual's position is captured in their corporate tagline - "By
Canadians for Canadians since 1839".
    The new image is also reflected in the Gore Mutual Foundation logo. One
of the core values of Gore Mutual is a commitment to our community. Through
the Gore Mutual Foundation they support and improve the communities where Gore
Mutual's clients live and work. In 2006, the Foundation supported over 125
community based charities.

    ABOUT GORE MUTUAL: Gore Mutual has proudly served Canadians since 1839.
The company provides both personal and commercial insurance through their
offices in Cambridge, Ontario and Vancouver, British Columbia. Gore Mutual has
been voted the No. 1 insurance company by the brokers associations of British
Columbia and Ontario. For more information please visit

For further information:

For further information: Caryn McLean, Marketing & Communications
Specialist, Gore Mutual Insurance Company, Phone: (800) 265-8600 ext. 466,

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