Canada's Leaders in Aboriginal Human Resource Launch New Name and Website to Advance Aboriginal Workforce

    SASKATOON, SK, June 21 /CNW/ - As part of its commitment to advance an
Aboriginal workforce and create workplaces that are inclusive of Aboriginal
people, the Aboriginal Human Resource Council (AHRC) is officially launching a
new name and website to coincide with National Aboriginal Day on June 21,
    The site provides human resource professionals and career practitioners
from the public/private sectors and Aboriginal community with timely news,
tools and events to help build connections, partnerships and solutions that
advance Aboriginal training, recruitment, retention and advancement strategies
in Canada. The new site is located at
    "As Canada recognizes National Aboriginal Day and the contributions and
successes of our First Nation, Métis and Inuit people, I would like to remind
Canadians to acknowledge the Aboriginal heritage of our workforce, the
disconnect, and the many successful Aboriginal labour market programs that now
exist within every sector and every region of Canada," says Kelly Lendsay,
President and CEO of AHRC. "Let us also acknowledge that on a national scale,
a disconnect still exists between the potential skills contribution made by
the Aboriginal workforce and the view held by some business and labour leaders
on this contribution."
    The council's new name will resonate better among Canadians and help
assert its value proposition. Its new brand will help advance the council's
private/public sector growth strategy, and reinforce that its perspectives and
opinions are reflective of private, public and Aboriginal constituents.
    Aboriginal people face an economic gap that reflects disparities in
education, employment, opportunities and social well-being. The nation is
experiencing an Aboriginal baby boom... Canada's youngest and fastest growing
human resource. This young upwardly mobile labour force wants and needs
workplace opportunities for training, skills development and employment.
    Across the nation employers are searching for innovative solutions to the
skilled worker shortage. Many are taking aggressive action to recruit workers
from beyond our national borders. Others are awakening to the competitive
advantage of workplace diversity, inclusive of Aboriginal people.

    AHRC, formally known as the Aboriginal Human Resource Development Council
of Canada, was formed in 1998 as a public-private not-for-profit organization
with a mandate to address Aboriginal labour market issues on a national level.

For further information:

For further information: Peggy Berndt, Manager, Communications and
Marketing, Aboriginal Human Resource Council, (780) 968-6728, c: (780)

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Aboriginal Human Resource Council

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