The Home Depot's customers are already energy savvy, adopting energy
efficient lighting at a rapid rate
OTTAWA, April 25 /CNW/ - Today, the Government of Canada declared a
country-wide ban on the sale of inefficient light bulbs by 2012. Due to an
increasingly rapid adoption rate of compact fluorescent light bulbs (CFLs) by
The Home Depot(R) Canada's customers, the Company announced it expects that
demand will cause the retailer to phase out inefficient bulbs by 2011.
"Our customers have told us through their purchasing habits that they are
making the switch to energy efficient lighting at an amazing pace," said Harry
Taylor, Senior Vice President of Operations, The Home Depot Canada. "With
today's news of a national ban by the Federal Government, and our continued
effort to educate and inspire Canadians to purchase CFLs, we are confident
that our customers will already be saving money and the environment well ahead
The Home Depot, the largest retailer of light bulbs in the country,
announced that sales of CFLs have grown more than 350 percent from 2004 to
2006, in large part because of a continuous and aggressive campaign to educate
and provide incentives to use CFLs. In fact, the retailer is on track to sell
seven million CFLs in 2007, which will provide Canadians approximately
$315 million in energy savings and save 755,000 tonnes of Greenhouse Gases
over the life of the bulbs.
"Canada's retailers are key partners in our efforts to help Canadians use
less and live better, and The Home Depot is one of the leaders" said the
Honourable Gary Lunn, Minister of Natural Resources. "It's great to have Home
Depot's support for these new standards, which will help reduce the average
household's electricity bill by $50 a year."
The lighting aisles at The Home Depot stores across the country have
begun a transformation of their own, with plans to complete all 155 stores in
coming months. The changes include: space allocated for CFLs has been doubled
and moved to the front of the aisle; new educational signage surrounds the
CFLs to inform customers about the proper application and use of the bulbs;
signage surrounding the incandescent bulbs also educates customers of the
appropriate energy saving alternative.
"When it comes to an issue like the environment, sometimes actions speak
louder than words," said Minister Baird. "We're pleased that The Home Depot
Canada supports a national phase out of inefficient lighting, but more
importantly its customers are also in support of this initiative and have
already been taking action to build a more sustainable future."
"Transitioning to energy efficient lighting in the home is perhaps the
single easiest way for Canadians to do their part for the environment," said
Michael Gentile, Vice President and General Manager, Philips Lighting. "And
this relatively small effort will allow them to realize significant
electricity cost-savings while maintaining the highest quality of light in
their home as well as access to a wide variety of lighting choices."
Recognizing Canadians need a convenient and simple way to recycle CFLs
properly, The Home Depot Canada in partnership with Phillips Lighting
announced today it will test an in-store CFL recycling program this summer,
with the expectation of making the program available nationally by 2008.
The Home Depot Canada practices energy efficiency in its own operations
as well. The Company has retrofitted every store in the country with the most
energy efficient fluorescent ceiling lights and LED entrance and exit signs.
Further, the Company has an automated energy shedding program that regulates
its lighting based on the temperature outside. The program automatically
reduces overhead lighting by 50% and shuts down the light display when the
temperature reaches 30 degrees celsius, which in turn causes the air
conditioning in the stores to work more efficiently.
The Home Depot Canada's commitment to offer better products to its
customers was clearly demonstrated in 2004, when it launched Eco Options(SM).
Eco Options is The Home Depot brand designed to give customers environmentally
friendly product options for their home and home improvement needs. Using
products that improve energy and water efficiency, air quality, and reduce
toxicity helps them enjoy a healthier lifestyle and save money. Last week, the
company expanded its long-term commitment to the environment and
sustainability by launching its Eco Options program in the United States with
About The Home Depot Canada
Founded in 1978, in Atlanta, Georgia, The Home Depot is the world's
largest home improvement retailer currently operating 2,169 stores, including
155 The Home Depot stores across Canada. The Company reported fiscal 2006
sales of US$90.8 billion and employs approximately 355,000 associates,
including more than 28,000 Canadians.
Environmental sustainability is a priority at The Home Depot Canada and
through an active merchandising and marketing strategy, The Home Depot
customers are making better choices for their homes and the environment. The
Home Depot provides hundreds of products that are the best in class in water
and energy efficiency, clean air and promoting sustainable forestry, as well
as provides customers the opportunity to participate in programs that affect
their environment, such as Mow Down Pollution and Keep Cool.
For further information:
For further information: or interview requests, contact: Tina Peyregatt,
The Home Depot, (647) 242-7851; Nick Cowling, The Home Depot, (416) 624-7096;
Jennifer Brown, Weber Shandwick Worldwide, (613) 614-2894; To request/arrange
visuals at local Home Depot stores, please contact:
Vancouver/Calgary/Edmonton/Winnipeg: Susan Boyd, Weber Shandwick Worldwide,
(604) 601-8568; Toronto/Ottawa: Ian Roberts, Weber Shandwick Worldwide, (416)
642-7906; Montréal/Quebec City: Leslie Quinton, Massy Forget, (514) 891-9007;
Halifax: Carolyn Townsend, Colour, (902) 722-3145