Canada's largest health store offers over 1000 exclusive products* and introduces the 5th annual President's Choice(R) Healthy Insider's Report(R)

    Loblaw remains committed to offering Canadians affordable, healthier
    products in communities from coast-to-coast

    TORONTO, Feb. 10 /CNW/ - Canadians agree that physical health is their
top priority. In fact, Canadians identified that taking control of physical
health is most important during economic uncertainty according to a recent
Ipsos Reid survey conducted on behalf of Loblaw Companies Limited(1). To help
Canadians take immediate action on their health to achieve their goals with
the new President's Choice(R) Healthy Insider's Report(R) launched across
Canada on February 5, 2009. Offering healthier living tips, menu suggestions
and shopping lists featuring new PC(R) Blue Menu(TM) products, the latest
Insider's Report can inspire all Canadians to get on track.
    "We found that 57% of Canadians feel that when they take action to look
better, they feel better(2). They know that good health starts from the inside
out," says PC(R) dietitian Judy Coveney. "Canadians will discover how
delicious, easy and economical making healthier choices can be with the
President's Choice Healthy Insider's Report." That's good news for 80% of
Canadians who also believe they don't need to make a significant financial
investment to achieve their health and fitness goals(3).
    When it comes to fueling your body, the PC Blue Menu line has been
helping Canadians eat healthier since 2005. As the official nutritional
partner of the Canadian Alpine Ski Team/Canadian Para-Alpine Ski Team, the
President's Choice team of Product Developers and nutritionists developed and
tested over 50 new PC Blue Menu products with Alpine racers, their coaches and
nutritionists. From scrumptious snacks and ready-to-serve meals, the latest
products from the PC Blue Menu line focus on one or more nutritional criteria
that make meeting specific dietary requirements easier, including: lower fat,
lower calories, high fibre, source of omega-3, soy protein, lower sodium and
whole grains. Now with over 400 healthier products to choose from, including
138 new PC Blue Menu items, the 2009 President's Choice Healthy Insider's
Report is designed to help Canadians achieve their healthy living goals.
    "My challenge to Canadians is to take their health into their own hands,"
says Coveney. "This is one area you can control and the President's Choice
Healthy Insider's Report combined with a program like the President's Choice
Healthy Eating Challenge can help."
    In its second year, the PC Healthy Eating Challenge encourages healthier
lifestyle choices, challenging Canadians to step closer to their 2009 goals.
For the 45% of Canadians who are stalling on starting a healthy eating and
fitness regimen because they believe it will cost a lot of money(4), they can
access free downloads of full meal plans on in 1,500, 1,800
and 2,100 calories-per-day meal plans with complete shopping lists. "It's
affordable, it's easy to follow and it's totally achievable," continues
    To extend these healthier offerings, an exclusive opportunity to assess
cardio health will be available at the Healthy Heart Clinic for one day only,
on February 21 from 10 a.m. to 6 p.m., at participating stores across Canada.
THE DRUGSTORE PHARMACY(TM) will analyze blood pressure and cholesterol
results, enabling the pharmacist to calculate risk of heart disease based on
the Framingham Heart Study. The 1948 study focused on the residents of
Framingham, Massachusetts, and continues to this day. The research gained has
enabled scientists to develop a method of assessing a person's risk of
developing cardiovascular disease within the next 10 years. Prior to
Framingham, cardiovascular disease was thought to be a normal part of the
aging process. Through this study, consumers are now provided with a tool for
prevention and inspiration to make a plan to improve their health.
    With physical and financial health at the top of many Canadians'
priorities(5), President's Choice Blue Menu products offer healthier eating
options that are enjoyable and affordable for families. Visit for
more information about the President's Choice Healthy Insider's Report, or
pick one up in-store to find top Must Try products like the PC(R) Blue
Menu(TM) Souprême, PC(R) Blue Menu(TM) On Track(TM) Plus Protein Cereal, PC(R)
Blue Menu(TM) Breaded Chicken Fillets with Flaxseed and PC(R) Cottage Cheese
with Howaru(R), plus information on the PC Healthy Eating Challenge, meal
plans, recipes and inspiring healthier products.
    President's Choice products are available at Loblaws, Loblaw Great Food,
Zehrs, Zehrs Great Food, Fortinos, Real Canadian Superstore, Loblaw
Superstore, Valumart, Your Independent Grocer, Atlantic Superstore, Maxi, Maxi
& Cie, No Frills, Provigo, Extra Foods and more. Product availability and
pricing may vary by banner and region.

    (*) Exclusive refers to PC, Blue Menu, No Name, and Exact brands.
        Selection varies by store location and banner.

    About the Survey

    From January 28 through to January 30, 2009, 1,027 online interviews were
conducted with Canadian adults. With a sample of 1,027, one can say with 95%
certainty that overall results are within +/-3.1 percentage points of what
they would have been had the entire population of Canadians been surveyed. The
margin of error will be larger for sub-groupings of the survey sample.

    (1) 49% of Canadians agree that when it comes to the current state of the
        economy, the one thing they do have control over is themselves and
        they need to take better care of their physical health; 34% agree
        they need to make long term financial planning a priority; 17% of
        Canadians agree that friends and family will always be there
    (2) 57% of Canadians agree that when they take action to look better,
        they feel better
    (3) 80% of Canadians believe they don't need to make a significant
        financial investment to achieve their health and fitness goals
    (4) 45% of Canadians are stalling on starting a healthy eating and
        fitness regimen because it will cost a lot of money
    (5) 37% of Canadians seek to improve physical health; 52% aim to improve
        financial health

    About Ipsos

    Ipsos is a leading global survey-based market research company, owned and
managed by research professionals. Ipsos helps interpret, simulate, and
anticipate the needs and responses of consumers, customers, and citizens
around the world.
    Member companies assess market potential and interpret market trends.
They develop and build brands. They help clients build long-term relationships
with their customers. They test advertising and study audience responses to
various media. They measure public opinion around the globe.
    Ipsos member companies offer expertise in advertising, customer loyalty,
marketing, media, and public affairs research, as well as forecasting,
modeling, and consulting. Ipsos has a full line of custom, syndicated,
omnibus, panel, and online research products and services, guided by industry
experts and bolstered by advanced analytics and methodologies. The company was
founded in 1975 and has been publicly traded since 1999.
    Visit to learn more about Ipsos offerings and capabilities.

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
140,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company offers financial services to
consumers through President's Choice Financial(R) and offers the PC point's
loyalty program.

    Product samples and high-resolution images are available upon request.

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: Diane Sidik/Natalie Little, MS&L, (416) 847-1316/(416)

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890