Canada's Hockey Bank Partners With Canada's Hockey Megastore

    TORONTO, Aug. 13 /CNW/ - As hockey parents and players across the country
gear up for the coming season, Scotiabank and Pro Hockey Life today announced
a new partnership designed to help fans and families by offering exclusive
in-store and online discounts, promote advice on equipment and enhance the
grassroots community programs of both companies.
    "From backyard rinks to professional arenas we know that Canadians love
hockey," said Brian McCabe, Scotiabank Vice-President, Canadian Marketing. "As
Canada's Hockey Bank, we are very pleased to partner with Pro Hockey Life and
look forward to working with them to enrich a wide-range of hockey programs in
communities across the country. Through our partnerships with the NHL, NHLPA,
NHL Alumni, CWHL, Calgary Flames and Ottawa Senators, we have built a hockey
program that celebrates the best of this great sport, supporting minor league
play and bringing some of hockey's biggest icons and stars to towns and cities
from coast to coast. We love this game, and we're proud to be a part of it."
    "Pro Hockey Life is very proud to be partnering with Scotiabank," said
Anthony Fisher, Senior Vice-President, Marketing at Pro Hockey Life Sporting
Goods Inc. "Their commitment to hockey in Canada aligns with our objectives as
we continue to expand across Canada, it's a natural fit, it's all about
supporting the great game of hockey at all levels of play."
    Scotiabank will enhance its hockey program by working with Pro Hockey
Life to promote their expertise and advice on equipment, and by giving
Scotiabank customers something special. Using a Scotiabank card to pay for a
purchase at any of Pro Hockey Life's stores or online will result in an
immediate ten percent discount.
    "Whether they are outfitting their kids or looking at their own gear, we
hope that our customers will take advantage of the opportunity to save," said
Mr. McCabe.
    Pro Hockey Life has 20 retail locations in Quebec, Ontario and Alberta
and an extensive online store that offers a wide range of equipment and
memorabilia at

    About Pro Hockey Life Sporting Goods Inc.

    Pro Hockey Life Sporting Goods Inc. offers unparalleled selection of
hockey equipment, apparel and accessories at competitive prices backed by the
company's Price Guarantee. Renowned for their outstanding service, their
specialists are passionate about hockey and their knowledge is deep. Their
megastores are the ultimate destinations for hockey players and fans alike.
Founded in 1973 under the Sports Gilbert Rousseau banner in Montreal, Pro
Hockey Life Sporting Goods Inc. now operates 20 locations in Canada under
three banners (Pro Hockey Life, Sports Gilbert Rousseau, Entrepôt du Hockey)
and is the largest hockey specialty retailer in the world. For further
information, go to

    About Scotiabank

    As the Official Bank of the NHL, NHLPA, NHL Alumni and the CWHL,
Scotiabank is very proud to be Canada's Hockey Bank. Scotiabank has a long
tradition of supporting hockey in Canada from local teams and minor hockey
associations to professional players and leagues. Through its partnerships,
Scotiabank's hockey programs enrich the communities where Canadians live and
work by engaging fans and players in new ways to celebrate our game.
Scotiabank supports the passion and pride Canadians feel for hockey and
believes it is fundamental to helping young people learn about teamwork,
camaraderie and the spirit of competition. Scotiabank also has partnerships
with the Calgary Flames and the Ottawa Senators whose home arena is Scotiabank
Place. For more information, on Scotiabank's hockey programs visit
    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2008 the Bank provided about $43 million in sponsorships and
donations to a variety of projects and initiatives, primarily in the areas of
healthcare, education, social services and arts and culture. Visit Scotiabank

For further information:

For further information: Media Contact: PHL: Anthony Fisher, SVP
Marketing,, (450) 681-0855 ext. 250; Scotiabank: Ann
DeRabbie,, Scotiabank Public Affairs, (416)

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