Canada's Forest Products Industry Welcomes DiCaprio's The 11th Hour

    - Film a Strong and Urgent Call to Action for Sustainable Management of
    World's Forests -

    OTTAWA, Aug. 23 /CNW Telbec/ - The Forest Products Association of Canada
(FPAC) today expressed support for Leonardo DiCaprio's documentary, The 11th
Hour. Promotional materials and statements indicate that the film, which
premieres today in Vancouver and Toronto, will highlight the importance of
maintaining and enhancing the world's forest cover in mitigating the impact of
climate change.
    "There is absolutely no question that the world's forests are a precious
resource that requires enormous care and management," said Andrew Casey, Vice
President, Government Relations and Communications at FPAC. "Recent United
Nations reports on the state of the world's forests concluded that globally,
deforestation accounts for about 20% of the world's greenhouse gas emissions;
and that Canada, one of the world's largest and most successful forest
products nations, has a deforestation rate of zero, primarily because Canada
is committed to sustainable forest management, recycling, and sound
environmental performance. If all countries of the world could eliminate or
virtually eliminate deforestation as Canada has done, this would have an
impact comparable to eliminating fossil emissions in the United States in
terms of advancing GHG mitigation efforts. "
    "Canadians can be proud of Canada's forest management practices which are
recognized as world leading," continued Casey. "However, more needs to be done
globally to ensure that important ecosystems are properly cared for. The
mountain pine beetle epidemic serves as an important reminder of how
vulnerable Canada's - and the world's - ecosystems are to a changing climate.
In this context, The 11th Hour draws much needed attention to the importance
of the world's forests to the climate in a global context".
    Promotional material and press material relating to The 11th Hour has
already elevated the climate change discussion to a more macro level,
highlighting the relationship between society and nature, focusing on the
importance of living in balance and the need for society - including
individuals, industry and policy makers - to take action.
    "As concluded in recent reports by Sir Nicholas Stern and the
Intergovernmental Panel on Climate Change, properly managing the world's
forests is probably the most significant climate change-related step humans
could undertake to improve the world's climate," concluded Casey. "Canada's
forest products industry is proud to have championed sustainable forest
management and be an active partner in international dialogue on forest
sustainability issues. For example, the industry strongly supports measures
being undertaken under United Nations auspices to devise means of reducing
rates of tropical deforestation as part of a post-2012 successor to the Kyoto
Protocol. FPAC has also joined other leading international stakeholder groups
in the global forest community in support of initiatives aimed at reducing
deforestation, eliminating illegal logging and improving sustainable forest
management practices worldwide."

    FPAC is the voice of Canada's wood, pulp and paper producers nationally
and internationally in government, trade and environmental affairs. Canada's
forest industry is an $80 billion dollar a year industry that represents 3% of
Canada's GDP. The industry is one of Canada's largest employers, operating in
over 320 Canadian communities and providing nearly 900,000 direct and indirect
jobs across the country.

For further information:

For further information: Jeremy Dunn, Curve Communications, (604)
684-3170, (604) 726-8350 (cell),; Laura
Ballance, Curve Communications, (604) 684-3170, (604) 771-5176 (cell),; Isabelle Des Chênes, Director, Communications,
Forest Products Association of Canada, (613) 563-1441 ext: 323,

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