Canada's Forest Products Industry Welcomes DiCaprio's The 11th Hour

    - Labels the Film a Strong and Urgent Call to Action for Sustainable
    Management of World's Forests

    OTTAWA, Aug. 10 /CNW Telbec/ - The Forest Products Association of Canada
(FPAC) today expressed support for Leonardo DiCaprio's documentary,
The 11th Hour. Although not yet released in Canada, promotional materials and
statements indicate that the film will highlight the importance of maintaining
and enhancing the world's forest cover in mitigating the impact of climate
    "There is absolutely no question that the world's forests are a precious
resource that requires enormous care and management," said Jean-Pierre Martel,
Senior Vice President, Sustainability at FPAC. "Recent United Nations reports
on the state of the world's forests concluded that globally, deforestation
accounts for about 20% of the world's greenhouse gas emissions; and that
Canada, one of the world's largest and most successful forest products
nations, has a deforestation rate of zero, primarily because Canada is
committed to sustainable forest management, recycling, and sound environmental
performance. If all countries of the world could eliminate or virtually
eliminate deforestation as Canada has done, this would have an impact
comparable to eliminating fossil emissions in the United States in terms of
advancing GHG mitigation efforts. "
    "Canadians can be proud of Canada's forest management practices which are
recognized as world leading," continued Martel. "However, more needs to be
done globally to ensure that important ecosystems are properly cared for. The
mountain pine beetle epidemic serves as an important reminder of how
vulnerable Canada's - and the world's - ecosystems are to a changing climate.
In this context, The 11th Hour draws much needed attention to the importance
of the world's forests to the climate in a global context".
    Promotional material and press material relating to The 11th Hour has
already elevated the climate change discussion to a more macro level,
highlighting the relationship between society and nature, focusing on the
importance of living in balance and the need for society - including
individuals, industry and policy makers - to take action.
    "As concluded in recent reports by Sir Nicholas Stern and the
Intergovernmental Panel on Climate Change, properly managing the world's
forests is probably the most significant climate change-related step humans
could undertake to improve the world's climate," concluded Martel. "Canada's
forest products industry is proud to have championed sustainable forest
management and be an active partner in international dialogue on forest
sustainability issues. For example, the industry strongly supports measures
being undertaken under United Nations auspices to devise means of reducing
rates of tropical deforestation as part of a post-2012 successor to the
Kyoto Protocol. FPAC has also joined other leading international stakeholder
groups in the global forest community in support of initiatives aimed at
reducing deforestation, eliminating illegal logging and improving sustainable
forest management practices worldwide."

    FPAC is the voice of Canada's wood, pulp and paper producers nationally
and internationally in government, trade and environmental affairs. Canada's
forest industry is an $80 billion dollar a year industry that represents 3% of
Canada's GDP. The industry is one of Canada's largest employers, operating in
over 320 Canadian communities and providing nearly 900,000 direct and indirect
jobs across the country.

For further information:

For further information: Jeremy Dunn, Curve Communications, (604)
684-3170, cell: (604) 726-8350,; Laura
Ballance, Curve Communications, (604) 684-3170, cell: (604) 771-5176,; Isabelle Des Chênes, Director, Communications,
Forest Products Association of Canada, (613) 563-1441, ext: 323,;

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