Canada's First Web-Based Freight Rate Benchmarking Tool Launched

    GUELPH, ON, March 31 /CNW/ - Trans-Lucent Markets (TLM) is pleased to
announce the launch of the AccuFreight Index (AFI), Canada's first web-based
freight rate benchmarking tool. Effective April 2, 2008, shippers, carriers
and third party logistics companies (3PLs) that subscribe to the service will
be able to benchmark, easily and quickly, freight rates for shipping lanes
within Canada, and between Canada and the US.
    AFI will set an industry standard in Canada for freight rate management,
benchmarking and trending. Available as a web-based subscription service, AFI
allows members to query the extensive and frequently updated database of
North American freight rates on a lane-by-lane basis. Within a matter of
minutes, a transportation manager will be able to pull up a range of freight
rates that have been paid or quoted on almost any type of shipment, on
virtually any lane.
    "We feel that this type of system is something that the transportation
industry in Canada has been demanding for some time," says Shelina Lalani,
President of Trans-Lucent Markets. "Our strength currently is truck-load rates
however, unlike other rate management systems; we have been able to make a
massive amount of less-then-truckload rate data available within AFI. We are
especially proud of the ease and speed with which a member can, from their
desktop, sign in, describe a type of shipment, and receive valuable data on
current market freight rates for that shipment - it all happens intuitively
and results are returned literally within seconds."
    Once subscribed, members will define their searches by origin and
destination, and will have the opportunity to refine their search criteria by
adding container size (for truck-load searches), service level, freight class
(for US-bound shipments), and "charge-by" method. Details about equipment type
and extra charges, such as fuel surcharges, can also be added to each search.
    "The pool of rates we can draw on is growing daily, with more lanes and
more shipment types available to be benchmarked using AFI. There are currently
over 90,000 lanes of rates entered and verified. We feel that this will bring
a new sense of standardization and market-driven competitiveness to the
transportation industry in North America," states Lalani.
    "As the database grows, this subscription-based benchmarking tool could
become a valuable tool for both shippers and carriers," states Dan Goodwill of
Dan Goodwill and Associates, Inc. "There are many occasions when shippers
wonder if they are paying market rates or above, and carriers seek to know how
their rates compares to their competitors. While freight transportation
services are not a pure commodity, the ability to acquire this freight rate
benchmarking information instantly has enormous value."

    Trans-Lucent Markets Inc. was formed in 2003 out of a desire to turn the
vast amount of financial and logistical data available on shipments into
valuable information for the transportation industry. The founding executives
brought to this company a unique grounding in fiscal and strategic financial
management skills, transportation and logistics experience, and technology

For further information:

For further information: Shelina Lalani, President, 1-866-295-3930,
x223, (519) 826-7505,,

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