Canada's biggest food retailer, Loblaw Companies Limited announces national price freeze event!

    -- For entire month of January, customers can take advantage of tens of
    thousands of locked prices in every aisle of more than 1000 stores across
    Canada --

    BRAMPTON, ON, Jan. 7 /CNW/ - As another year begins, many Canadians
commit to ever-familiar New Year's resolutions. Due to the current economic
climate and resulting uncertainty, more Canadians than ever will resolve to
monitor their spending closely and pinch pennies wherever possible this year.
To help customers accomplish this goal, Loblaw Companies Limited is thrilled
to launch Canada's biggest Price Freeze ever! For the entire month of January,
prices will be frozen on tens of thousands of food products allowing customers
the chance to save by stocking up on tried-and-true favourites across all
banners, in every aisle of every store.
    Though Canadians may not relish the idea of more shopping immediately
after the holidays, the national Price Freeze event, which offers customers
guaranteed locked pricing on grocery, fresh, health and beauty products, and
general merchandise presents a great opportunity for customers to stock up on
their everyday needs found in every aisle of the store.
    "We'll do whatever we can to help our customers make it through these
financially challenging times," comments Inge van den Berg, Vice President,
Public Affairs and Investor Relations, Loblaw Companies Limited. "That's why
we're happy to freeze pricing on such a huge array of products across the
board in our stores so customers need not worry about inflation or the price
of their food - it's the least we can do to show customers our support and
help them start 2009 off on the right foot."
    For more information, see your store for details or visit any of the
following websites;,,,,,,,,,,, and

    About Loblaw Companies Limited

    Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of the largest
private sector employers in Canada. With more than 1,000 corporate and
franchised stores from coast to coast, Loblaw and its franchisees employ over
140,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(R), no name(R) and Joe
Fresh Style(R) brands. In addition, the Company makes available to consumers
President's Choice financial services and offers the PC points loyalty

For further information:

For further information: or to arrange an interview with a spokesperson,
please contact David Primorac, Senior Director, Public Relations, Loblaw
Companies Limited, (905) 459-2500, extension 3634, Email:

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