Canada: Who is Hockey Mom of the Year?

    MasterCard Canada and Bobby Orr to Crown Hockey Mom of the Year at the
    2007 MasterCard Memorial Cup in Vancouver

    TORONTO, April 12 /CNW/ - Chauffeuring rowdy hockey players to scores of
games each year; driving thousands of kilometers to and from the rink; and
logging just as many hours in the stands to cheer your child on. If this
routine sounds at all familiar, you'll recognize this unsung hero - the
Canadian hockey mom. Today, MasterCard Canada announced the search for the
hockey mom of the year - a national contest open to all Canadian moms.
    "For years, hockey moms have sacrificed their weekends, logged the hours
and supported the players - and all without recognition," said Tammy Scott,
Vice President, Brand Marketing, MasterCard Canada. "MasterCard is urging all
Canadians to lace up their skates, and submit their nominations for best
Hockey Mom of the Year."
    To nominate a mom worthy of the title Hockey Mom of the Year, visit between April 9 and 11:59 PM EST on April 30, 2007, and in
250 words or less, tell us why the selected mom should be Hockey Mom of the
Year. Three finalists will be chosen and along with their families (up to four
members), will be flown to Vancouver to attend the 2007 MasterCard Memorial
Cup. The grand prize winner will be recognized during an on-ice presentation
by MasterCard Canada and hockey legend Bobby Orr at the final game.
    "For as long as hockey has been Canada's pastime, hockey moms from across
the country have been as dedicated to their players as Canada has been to the
game," said Bobby Orr. "My mom was a part of every goal I scored and I count
her as part of my winning team."

    The MasterCard Search for Hockey Mom of the Year:

    All submissions will be reviewed by Armstrong Partnership LP, and five
entries from each CHL region will be chosen: Western Region (British Columbia,
Alberta, Saskatchewan, Manitoba, Yukon and the Northwest Territories);
Ontario; and Eastern Region (Quebec, New Brunswick, Nova Scotia, Prince Edward
Island, Newfoundland and Labrador, and Nunavut).
    The top submissions will then be reviewed by a panel of judges who will
select one finalist from each region. The judging panel includes: David
Branch, president of the Canadian Hockey League (CHL); Linda Staal, long time
hockey parent and mother to hockey greats Eric, Jordan, Marc and Jared Staal;
and Bobby Orr. Criteria selection will be based on: creativity, originality
and written submission. The Nominated Mom must be a resident of Canada over
the age of majority in their Province/Territory of residence.
    No purchase necessary to participate in this contest. Void where
prohibited. The contest is open to legal residents of Canada, over the age of
majority. Odds of winning depend on the number of eligible entries received.
For full contest details please visit

    About the MasterCard Memorial Cup

    The MasterCard Memorial Cup is the national championship for major junior
hockey. The champion of the Western Hockey League (WHL), the Quebec Major
Junior Hockey League (QMJHL) and the Ontario Hockey League (OHL), along with
the host team, compete in a round-robin series for the right to be crowned the
country's best. MasterCard Canada has been a proud sponsor of the CHL and the
MasterCard Memorial Cup since 1999.

    About MasterCard Worldwide

    MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders and
merchants worldwide. As a franchisor, processor and advisor, MasterCard
develops and markets payment solutions, processes over 16 billion transactions
each year, and provides industry-leading analysis and consulting services to
financial institution customers and merchants. Through its family of brands,
including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers
and businesses in more than 210 countries and territories. For more
information go to

For further information:

For further information: Media Contact: Jill Anzarut, Environics
Communications, (416) 969-2708

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