Canada wants the rewards, according to new research

eBay launches eBay Bucks to address online frustration experienced by 40 per cent of Canadians

TORONTO, May 10 /CNW/ - Canadians are passionate about their purchasing points, according to new research released today from eBay Canada. Nearly three quarters of the population say they like - and in some cases love - customer loyalty programs.

In fact, the overwhelming majority of shoppers (86 per cent) believe they deserve to be rewarded for their loyalty; it's no surprise then that four-in-10 Canadians belong to four or more programs with some signing up for 10 or more point collecting programs.

The research conducted by Leger Marketing also reveals that Canadians are frustrated with rewards programs. Four-in-10 Canadians say they are frustrated with the scarcity of loyalty programs offered by online retailers and some 70 per cent of all points collectors are confused by calculations, finding it easier to understand rewards programs that are calculated in dollars versus points.

"Canadians expect to be rewarded for their loyalty - the eBay research confirms that the majority of consumers (64 per cent) prefer to shop with retailers that offer rewards programs," said Mengze Shi, associate professor of marketing, Rotman School of Management. "Yet the harsh reality is that Canadians have been faced with limited options when it comes to being rewarded for their online shopping."

To reward Canadians for their online shopping and make it easier to understand their reward balance, eBay Canada is launching eBay Bucks, a reward program that offers buyers 2 per cent cash back on all items purchased on when PayPal is used.

"With eBay Bucks, Canadians have access to the great selection and exciting shopping platform eBay is known for and at the same time will be rewarded for their purchases with cash back," he adds.

Once consumers enroll in the eBay Bucks program, they will:

  • See the Bucks that can be earned for each product on any search results page.
  • Automatically earn eBay Bucks, collecting 2 per cent of the item's pre-shipping purchase price.
  • Collect Bucks automatically with no points to manage and no blackout periods to monitor.
  • Aggregate up to $500 (USD) eBay Bucks until the end of each calendar quarter - or every three months - at which point they have 30 days to spend the free money.

"Canadians are demanding selection and simplicity," said Kevin Wolfley, eBay Canada. "The overwhelming majority of Canadians make a buying decision based on rewards points yet they are faced with limited online options or complicated points calculations; only twelve per cent of Canadians surveyed know all their rewards points' balances. eBay Bucks gives Canadians an easy and straight-forward option for collecting reward dollars, online."

Shoppers interested in learning more about eBay Bucks should visit or to start earning eBay Bucks towards a future purchase.


The survey was completed online from April 4th, 2011 to April 6th, 2011 using Leger Marketing's online panel, LegerWeb, with a sample of 1501 Canadians, 18 years of age or older. A probability sample of the same size would yield a margin of error of +/- 2.5%.

About eBay

Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily, and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. In Canada, eBay was visited by nearly 6.6 million Canadians in February 2011. (comScore Media Metrix).

SOURCE eBay Canada

For further information:

media please contact:

Nazia Khan
Environics (on behalf of eBay Canada)

Nicole Tuschak
Environics (on behalf of eBay Canada)

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