Canada tourism reaps rewards of new awareness created by 2010 Winter Games

VANCOUVER, Feb. 10 /CNW/ - Awareness of Canada as a tourism destination, created through the Games, is translating into travel bookings in the Canadian Tourism Commission's (CTC) core markets as a result of post-Games marketing campaigns. As part of its tourism strategy, Canada became the first hosting country to successfully integrate new, high-definition footage of tourism experiences into the coverage of the Games by international broadcasters. Audiences around the globe followed the Games, and also got a taste of the Canadian adventures that await them here in all regions of the country.

Video package includes a fully produced and split track edit narrated by CTC President and CEO, Michele Mckenzie, highlighting activities as part of Canada's Olympic Tourism Strategy during the 2010 Winter Games. Video package also includes examples of international coverage from CTC's markets, and general aerial and ground b-roll of Canada.

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TIME OF POSTING:   6:00 am Eastern
DATE OF POSTING:   Thursday, February 10th, 2011

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact for access. 


For Video and technical information, please contact:
John Parker-Jervis
Media Relations Officer
Canadian Tourism Commission
Tel 604 377-4358

To arrange for interviews and for further information, please contact:
Margaret Nevin
Senior Communications Advisor
Canadian Tourism Commission
Tel 604.638.8406
Cell 604.376.6690

For assistance with Broadcast On-Demand, please contact CNW at or 416-863-2115. 

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This material is offered for free and unrestricted news use. 

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